How to Get Traffic That Buys to Your Website | Chloe Thomas
Chloe Thomas’ latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website.
Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. She helps her clients maximise their marketing performance.
Formula for eCommerce Success
The book, How to get traffic that buys to your website, is based on the formula:
Traffic x average order value x conversion rate = sales
“[This formula] is at the heart of every single eCommerce business. All the decisions you make drill down to this equation”
— Chloe Thomas
If you want to increase your sales, you have to improve your traffic, your average order value or your conversion rate. These are the only three ways you can do it.
Traffic is the most powerful of the three components because it affects both the AOV and the conversion rate. There is only so far you can push an average order value and conversion rate but there are endless ways in which you can push traffic. However, driving a lot of traffic is far from enough. It has to be driving the right traffic. The traffic that actually wants to buy.
Traffic Optimization is the most important skill for eCommerce growth
Traffic optimization is critical to ensure that the money and time you are spending on driving traffic to your website is traffic that is buying.
The process of optimization is looking at each source from which your traffic is stemming from and constantly tweaking it to make it better. In essence you want to bring more traffic that buys for less cost to your business.
To be successful in eCommerce you have to, at the very least, understand optimization as a skill set. If you’re making decisions on how money and time are spent in your business you need to understand the skill sets you will need in the people that you employ.
Evidently driving traffic that actually buys from your website is absolutely critical for the success of your business. If you are struggling with knowing how to drive traffic that buys to your website listen to the podcast or pick up Chloe’s book.