Five Steps to a Successful Product Launch | Dylan Lam
Today’s Guest: Dylan Lam
Dylan is the driving force behind Omirank and multiple Amazon brands. As a Business and Marketing Consultant, he steers entrepreneurs towards success and is dedicated to transforming ideas into accomplishments.
Here’s a summary of the great stuff that we cover in this show:
In this conversation, Dylan Lam discusses the five steps to a successful product launch. He mentions that these steps are created to address the problems faced when selling on Amazon, such as cash-intensive inventory and the challenge of explaining product features to different audiences.
He also talks about the importance of product development and how it contributes to achieving customer satisfaction. Dylan mention Kickstarter as a platform for launching products and highlight the importance of setting goals and creating a compelling story for backers.
Dylan emphasises the need for thorough product research, including considering profit margins and understanding where products are sourced from.
He also discuss the benefits of launching on Kickstarter, such as being able to create a brand story and build customer engagement.
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