Develop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.
Steven PembertonfromElevatum
Learn how Steven identified specific customer subsets within broader demographics to dramatically improve targeting effectiveness. Discover practical methods for analysing purchase data to find your highest-value customer segments and create targeted strategies that resonate with their specific needs and purchasing behaviours.
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Matt Edmundson
This episode provides a comprehensive guide to customer segmentation using RFM analysis (Recency, Frequency, Monetary value) with a unique twist - using relationship language like 'soulmates,' 'lovers,' and 'about to dump you' to categorise customers. Matt demonstrates how this approach changes not just how you label segments but fundamentally how you think about and communicate with different customer groups, creating more effective targeted campaigns and personalised experiences.
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Jason GreenwoodfromGreenwood Consulting
Users will understand how B2B customer segmentation differs fundamentally from D2C approaches, including enterprise buyers requiring EDI integration, distributors needing punch-out capabilities, and mid-market customers wanting traditional ecommerce experiences with custom pricing and account terms.
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Laura RichardfromLevel 5 Strategy
Discover how to identify and understand different customer segments based on emotional needs and behaviours. Laura explains why understanding your best customers isn't always enough and how to avoid shaping strategy around a small segment whilst missing the broader customer base.
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Dan NikasfromElite Brands
Dan demonstrates how to segment customers based on their position in the buying journey, not just demographics. Learn how someone who's just signed up needs completely different messaging than someone who abandoned their cart, and how to create targeted experiences for each segment that move them forward in their decision-making process.
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Matthew HolmanfromSubscription Doc
Go beyond basic demographics to understand deep customer use cases and motivations. Learn how to create targeted experiences that feel personally relevant, driving higher engagement and lifetime value through behavioural segmentation.
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Tanner HoltfromMach 7 Marketing
Tanner shares a case study about discovering that expats in Spanish-speaking countries converted much better than US travelers, demonstrating the importance of proper customer segmentation and targeting for business success.
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Paul ChambersfromSubSummit
The episode touches on understanding different customer attachment styles and preferences, such as how some customers prefer utilitarian value while others are motivated by social recognition and community features.
Listen to EpisodeDevelop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.
Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.
Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.
Build profitable email automation sequences that work 24/7. Learn abandoned cart recovery, welcome series, and advanced email workflows for eCommerce.
Choosing the right ecommerce platform is one of the most critical decisions you'll make for your online business. With options ranging from Shopify and WooCommerce to BigCommerce and Magento, each platform offers different features, pricing structures, and scalability options. Navigate the complex world of platform selection with detailed comparisons, migration guides, and expert insights that help you choose the solution that best fits your business needs, technical requirements, and growth ambitions. Make informed decisions that will support your business for years to come.
Connect directly with customers through high-impact SMS marketing and mobile messaging strategies that achieve higher engagement rates than traditional channels. Learn how to build compliant contact lists, craft compelling text messages, and develop automated SMS sequences that drive immediate action. Explore WhatsApp Business integration, MMS campaigns, and mobile-first communication strategies that meet customers where they are. Master the art of concise, persuasive messaging that respects customer preferences whilst driving sales and engagement.