
The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late
Jodi MercerfromAscent CFO Solutions
This episode dives deep into financial planning for eCommerce businesses, covering how to create realistic revenue projections, plan for downside scenarios, and establish financial discipline. Jodi shares practical frameworks for building revenue models based on unit economics, tracking daily performance against projections, and understanding true profit margins. Learn why smaller businesses need more financial discipline, not less, and how to avoid the common trap of trading dollars for dollars through unsustainable growth tactics.
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