Market Research

Understanding your market is the foundation of ecommerce success. Effective market research helps you identify profitable opportunities, understand customer needs, and position your products competitively. Learn proven methodologies for analysing market size, researching competitors, creating detailed customer personas, and identifying trends that can drive your business forward. From primary research techniques to leveraging existing data sources, master the skills that help you make informed decisions and spot opportunities others miss.

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Why Pay an Agency 15k When Your Customers Will Tell You for Free

Why Pay an Agency 15k When Your Customers Will Tell You for Free

Cem AtikfromHarucon Ventures GmbH

This is the heart of the episode. A brand that Harucon had helped scale from fifteen to fifty million paid an outside firm fifteen thousand dollars to tell them what they were doing wrong, when they had a hundred thousand customers who would have told them for free. Cem's practical advice runs the same way throughout, so ring the customers who returned your product and ask them why, and if you are stuck, put the question to ten people on LinkedIn and act on whatever eight of them agree about.

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