Recover lost sales and maximise conversion opportunities with sophisticated retargeting campaigns that re-engage interested prospects across multiple touchpoints. Learn how to implement tracking pixels, create custom audiences, and develop retargeting sequences that guide prospects back to complete their purchases. Master cross-platform retargeting strategies, creative approaches, and optimisation techniques that turn window shoppers into customers whilst reducing customer acquisition costs.
Amelia CoomberfromPodscribe
Learn advanced retargeting strategies using IP-based direct mail that targets website visitors through residential address matching, creating sophisticated remarketing beyond digital platforms.
Listen to EpisodeUnderstand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.
Maximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.