Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.
Matthew StaffordfromBuild, Grow, Scale
The entire episode centres on revenue analytics versus conversion metrics, with Matthew explaining why conversion rate can be a vanity metric. Learn how to analyse true revenue impact, understand the relationship between pricing and conversion, and use analytics to identify which improvements actually increase bottom-line profits rather than just percentages.
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Steven PembertonfromElevatum
Explore Steven's approach to using revenue data analysis for strategic decision-making. Understand how examining 14 months of customer purchase patterns revealed that 98.9% of revenue came from one product category, leading to focused strategies that doubled average order value rather than expanding product lines.
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Jodi MercerfromAscent CFO Solutions
Discover essential revenue analytics strategies including how to build revenue projections from fundamental units (per item, per service, per customer), track performance metrics daily, and understand the true margins across different sales channels. Jodi explains how to analyse whether you're genuinely growing or just moving money between pockets, with specific focus on identifying profitable versus unprofitable revenue streams and making data-driven decisions about where to invest resources.
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Friedrich SchwandtfromStatista and ECDB
The episode explores profitability metrics, revenue analysis for ecommerce businesses, and how data helps determine if growth rates like 5% monthly increases are actually good performance compared to market benchmarks.
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Duncan LLoydfromeCom Profit Genie
Explore how the Profit First system provides immediate feedback on business performance through account balances rather than waiting for traditional management reports. Understand how systematic money allocation reveals structural problems before they become catastrophic.
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Frank ArellanofromRevolv3
Covers key payment metrics like approval rates and effective collection rates that businesses should track, with specific examples of revenue impact from payment optimization
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Jaryd KrausefromBuying Online Businesses
Understand how to analyse business performance for acquisition decisions and exit preparation. Learn key metrics that drive valuations and how to identify revenue optimization opportunities in existing businesses.
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Gareth EverardfromRockwell Razors
Gareth shares his 'four levers of ecommerce' framework for business analysis: average order value, conversion rate, traffic costs, and lifetime value, providing a structured approach to identify which business areas need focus rather than trying to optimize everything simultaneously.
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Adam CallinanfromBottlekeeper
A core theme of the episode is how Bottlekeeper built custom mathematical systems and spreadsheets to understand their unit economics, customer acquisition costs, and profitability metrics. This became the foundation for Adam's current SaaS platform Pentane, which helps other eCommerce businesses gain financial clarity.
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Matthew HolmanfromSubscription Doc
Track the three essential metrics that drive subscription success: subscriber count, average order value, and retention length. Understand how customer behaviour patterns correlate with lifetime value and business growth.
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Josh PiepmeirfromMeriwether
Understand how to measure real SEO success through revenue attribution rather than traffic vanity metrics. Learn Josh's methodology for tracking qualified traffic and distinguishing between brand and non-brand conversions for accurate performance measurement.
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Jeff SauerfromMeasure Holdings Group
The discussion covers treating analytics as a profit center rather than expense center, with specific guidance on budget allocation (1-2% of revenue) and ROI expectations from proper data analysis implementation.
Listen to EpisodeSmart financial planning transforms ecommerce dreams into profitable realities. From calculating startup costs and managing cash flow to understanding funding options and setting up proper accounting systems, learn how to build the financial foundation that supports sustainable growth. Master budgeting techniques, financial projections, and investment strategies that help you make informed decisions about everything from inventory purchases to marketing spend. Build the financial literacy that every successful ecommerce entrepreneur needs.
Building a successful ecommerce business starts with solid planning and strategic thinking. Whether you're launching your first online store or expanding an existing business, having a clear roadmap makes the difference between thriving and merely surviving. Learn how to develop comprehensive business plans, analyse your market position, and create strategic frameworks that guide your decision-making. From setting realistic goals to understanding your competitive landscape, discover the planning methodologies that help ecommerce entrepreneurs build profitable, sustainable businesses that can adapt and grow in changing markets.
Turn your product pages into powerful search magnets that attract ready-to-buy customers and drive organic sales growth. Learn advanced SEO techniques specifically designed for ecommerce, including keyword research, on-page optimisation, schema markup, and content strategies that help your products rank higher in search results. Master the art of writing compelling product descriptions that satisfy both search engines and shoppers, whilst implementing technical optimisations that improve crawlability and user experience.
Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.
Maximise the SEO potential of your category pages with strategies that improve both search visibility and user experience. Learn how to optimise category descriptions, implement effective navigation structures, and create collection pages that rank well whilst guiding customers to relevant products. Master faceted navigation SEO, category page architecture, and content strategies that help customers discover products whilst building topical authority in your niche. Transform category pages from afterthoughts into powerful conversion tools.
Develop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.