The £500 Tool She Uses to Fact-Check Her Marketing Agency
Rachel HanrettyfromMademoiselle Macaron.
Rachel pays Triple Whale £500/month as her attribution source-of-truth when Klaviyo and her agencies overstate their contribution.
Listen to EpisodeRevenue Analytics
Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.
16 episodesAnalytics & Intelligence→Revenue Optimisation
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Listen to EpisodeRelated Topics
Foundations
Financial Planning
Smart financial planning transforms ecommerce dreams into profitable realities. From calculating startup costs and managing cash flow to understanding funding options and setting up proper accounting systems, learn how to build the financial foundation that supports sustainable growth. Master budgeting techniques, financial projections, and investment strategies that help you make informed decisions about everything from inventory purchases to marketing spend. Build the financial literacy that every successful ecommerce entrepreneur needs.
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Foundations
Business Planning & Strategy
Building a successful ecommerce business starts with solid planning and strategic thinking. Whether you're launching your first online store or expanding an existing business, having a clear roadmap makes the difference between thriving and merely surviving. Learn how to develop comprehensive business plans, analyse your market position, and create strategic frameworks that guide your decision-making. From setting realistic goals to understanding your competitive landscape, discover the planning methodologies that help ecommerce entrepreneurs build profitable, sustainable businesses that can adapt and grow in changing markets.
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Marketing & Growth → SEO & Content
Product Page SEO
Turn your product pages into powerful search magnets that attract ready-to-buy customers and drive organic sales growth. Learn advanced SEO techniques specifically designed for ecommerce, including keyword research, on-page optimisation, schema markup, and content strategies that help your products rank higher in search results. Master the art of writing compelling product descriptions that satisfy both search engines and shoppers, whilst implementing technical optimisations that improve crawlability and user experience.
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Marketing & Growth → SEO & Content
Content Marketing
Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.
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Marketing & Growth → SEO & Content
Category Optimisation
Maximise the SEO potential of your category pages with strategies that improve both search visibility and user experience. Learn how to optimise category descriptions, implement effective navigation structures, and create collection pages that rank well whilst guiding customers to relevant products. Master faceted navigation SEO, category page architecture, and content strategies that help customers discover products whilst building topical authority in your niche. Transform category pages from afterthoughts into powerful conversion tools.
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Business Growth → Business Models
Subscription Commerce
Develop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.
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