Reach and convert customers across social platforms with targeted advertising campaigns that drive engagement and sales. Master Facebook and Instagram ads, explore TikTok advertising opportunities, and learn platform-specific strategies that maximise your social media advertising ROI. From audience targeting and creative development to campaign optimisation and scaling, discover how to leverage social media's massive reach to grow your ecommerce business profitably.
Brenden DelaruafromStella (Growth Intelligence)
Meta is the channel Brenden uses throughout to explain incrementality — how to run a Meta holdout and how much credit Meta takes for sales it didn't cause.
Listen to EpisodeUnderstand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.
Maximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.
Drive profitable traffic and sales with strategic Google Ads campaigns optimised for ecommerce success. Master Google Shopping ads, search campaigns, display advertising, and YouTube promotions that generate qualified traffic whilst maintaining healthy return on ad spend. Learn campaign structure, keyword research, bid management, and optimisation techniques that help you compete effectively whilst scaling profitable growth. From setup to advanced optimisation, discover how to make Google Ads a reliable revenue driver.