How I'm Using AI in My Ecommerce Businesses Right Now
Matt EdmundsonfromMatts Companies
AI workflow automation ecosystem
Listen to EpisodeWorkflow Automation
Streamline marketing and business processes with intelligent automation that reduces manual work whilst maintaining personalisation and improving campaign effectiveness. Learn automation platform selection, workflow design, and trigger optimisation strategies that create efficient processes whilst maintaining quality control. From lead nurturing to customer onboarding, master workflow automation that scales operations whilst maintaining personal touch.
2 episodesTechnology & Automation→Marketing & Sales Automation
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Sohun SankafromClankers
This episode is a practical masterclass in automating the repetitive work that eats an operator's week. Sohun explains how to turn a task you do 10-15 times a week into a reusable Claude Code skill, then fire it on a cron job, 'run my weekly report skill' every Monday, straight to Slack. He also shares the $100-vs-$2,000-an-hour task question that runs his whole day: dump your task list into Claude, ask it to price each task, and push the cheap ones to automation. If you're drowning in manual reporting (agencies still burn 15-17 hours a week on it), this is the fix.
Listen to EpisodeRelated Topics
Technology & Automation → AI & Intelligence
AI Operations
Leverage artificial intelligence for operational optimisation that improves efficiency whilst reducing costs and manual work across inventory management, pricing, and forecasting. Learn AI implementation for business operations, predictive analytics deployment, and automation strategy development that enhances decision-making whilst reducing operational complexity. From demand forecasting to dynamic pricing, discover AI operations that drive efficiency whilst improving business performance.
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Content & Creative → Content Production
AI Content Tools
Enhance your content creation capabilities with AI-powered tools that improve efficiency whilst maintaining quality and authenticity. Learn how to integrate artificial intelligence into your content workflows, from writing assistance to image generation, whilst preserving your unique brand voice. Explore the latest AI technologies that help content teams produce more whilst reducing repetitive tasks and improving creativity.
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Content & Creative → Content Production
Content Workflows
Streamline your content creation process with efficient workflows that ensure consistent quality whilst reducing production time and costs. Learn project management techniques, collaboration tools, and approval processes that help teams create better content faster. From brainstorming to publication, master the operational aspects of content creation that support scalable growth whilst maintaining brand standards.
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Content & Creative → Product Content
Product Photography
Create stunning product images that showcase your products effectively whilst driving conversions and reducing returns. Learn photography techniques, lighting setups, and styling approaches that make products irresistible to potential customers. From technical specifications to creative composition, master the visual elements that support purchasing decisions whilst building professional brand perception and product understanding.
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Channels & Platforms → Social Commerce
Social Shopping Platforms
Leverage social media platforms as direct sales channels through native shopping features that meet customers where they spend their time whilst reducing purchase friction. Learn platform-specific setup, product catalogue optimisation, and social commerce strategies that turn social media engagement into sales. From Instagram Shopping to TikTok Shop, master the social commerce features that expand your reach whilst driving revenue.
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Marketing & Growth → Affiliate & Referral Marketing
Affiliate Programme Management
Build and scale profitable affiliate programmes that leverage partner networks to drive sustainable growth. Learn how to structure commission models, recruit quality affiliates, and manage partner relationships that generate consistent sales whilst maintaining brand integrity. From programme setup to ongoing optimisation, master the systems and strategies that turn affiliate marketing into a reliable revenue channel whilst building valuable business partnerships.
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