All of the eCommerce Podcast episodes
Have a browse through below, or search for specific topics using the search bar
Unlocking Financial Success: The eCommerce Bookkeeping Guide
In this dynamic episode of the eCommerce Podcast, host Matt Edmundson is joined by Nathan Hirsch, the visionary behind eComBalance, and special co-host Jared Mitchell, a seasoned entrepreneur deeply entrenched in the eCommerce world. This session takes an unconventional turn as we dive deep into the critical realm of eCommerce bookkeeping, finance management, and the tools that transform this daunting task into a manageable and insightful process.
Navigating eCommerce in the Cookieless Landscape
In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with Zohar Hod, a visionary at the forefront of ethical data practices and the push towards a cookieless future in eCommerce. As we dive deep into the intricacies of privacy, trust, and the evolving digital landscape, Zohar shares invaluable insights that are set to redefine how eCommercers connect with their audience.
Shopify Success: Boosting Your Bottom Line with Page Speed Optimization | William Belk
Meet William Belk, a software developer and SEO expert with 20+ years of experience. He's the creator of five popular Shopify apps and the founder of Page Doctor, a free tool for testing page speed and optimizing performance. Join us to learn how William's expertise can help you boost your Shopify success.
Why SEO Is Not Just About The Search Engines But Better Websites | Kevin Wiles
Have you ever wondered why some websites seem to skyrocket up the rankings while others struggle to stay on the first page? It's not just about tricks and manipulation — optimizing for SEO requires a deep understanding of how to build better websites that offer an unforgettable user experience.
Kevin Wiles joins Matt Edmundson in this episode to talk about all things SEO!
Your Questions About Black Friday Answered | Q&A
Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, and host of both the award-winning eCommerce MasterPlan Podcast, AND Keep Optimising Podcast.
You Probably Don’t Need A/B Testing | Oliver Palmer
Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organizational picture.
Why You Should Be Using AI In Your eCommerce Business | Shanif Dhanani
Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup which was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.
The Case For Conversion Rate Optimisation: Experiment To Learn | AJ Davis
AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.
What Does eCommerce Marketing Look Like In 2022 | Kenny Gray
Kenny is a digital marketing guru who has successfully scaled multiple ecommerce brands to consecutive 6 and 7 figure months. He provides holistic perspectives and solutions that break through the digital space. His ability to anticipate changes in the market, analyze the back end user experience, and ensure the strategic vision is executed on all fronts impeccably makes him a valuable asset to any business.
Technology Isn't The Issue - You Are! | Ian Finch
Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interactive Media Association for the northwest of England, a national network that drives digital transformation in large-scale organisations. Outside work he’s an advocate for mental health and a recent yoga devotee.
Why You Should Stop Using Facebook Ads and Start Google Advertising | John Horn
CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.
How SEO Ranking Can Improve Your Customer Experience | Nick Trueman
Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”.
How to Create a Killer About Page That Converts | Reese Spykerman
Reese is an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing. Today she helps eCommerce brands quadruple their monthly revenue with website conversion optimization and email automation.
Things To Think About When Choosing An eCommerce Platform | Brandi Bernoskie
Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations.
How Automation Can Help Your Business | Richard Schnitzel
Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity.
How Not to Waste a Bunch of Money on Crappy Ad Campaigns | Jarod Spiewak
Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses.
How to Convince Customers to Buy From You Instead of Your Competition | Jessica Totillo
Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.
How to Use Pinterest for Selling on Etsy | Nancy Badillo
Nancy Badillo, digital marketing specialist, uncovers the mystery of Pinterest marketing works and shares from her first hand experience of how it can help Etsy sellers generate organic traffic.
The Role of Customer Generated Content for an eCommerce Business | Joanna Steele
Digital marketing and eCommerce expert, Joanna Steele, who developed a CGC strategy for Argos shares valuable information on how to harness the power of CGC through reviews.
The Digital Marketing Strategy You Need to Transform Your Business | James Pybus
Digital Marketing Mentor and Keyword Strategy Specialist, James Pybus created The Logic Digital Methodology to give structure to an integrated digital marketing strategy. The logic methodology or strategy covers three core elements of digital marketing: optimisation, aid media and content strategy.