In this episode of eCommerce Podcast, host Matt Edmundson engages in a rich dialogue with Ciara Stockeland, a serial entrepreneur and the author of 'Inventory Genius'. They get into the essentials of launching and running a successful ecommerce business, focusing on profitability from the outset.

Sebastian Herz is an eCommerce expert with a wealth of experience dating back to 2014. He has successfully launched two brands that are now available in popular retail outlets such as Kaufland, Globus, Rewe and Saturn, and has sold over 500,000 products across various platforms including Amazon, Shopify and Retail. Sebastian not only helps other sellers source high-quality products, but also guides them through the process of reaching wider audiences, including TV shopping and Big Box Retail.

In the past 7 years, Marin has gone from freelancer contractor to head of performance at Inspire Agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. Besides the agency, he’s a partner at a few in-house brands he helped scale and exit. He’s also 2x Geekout speaker and 1x Affiliate World Asia speaker.

Jon Tilley is a successful entrepreneur & Amazon thought leader.

After 15 years working as an account director & strategist for some of the top global digital agencies, Jon started his Amazon journey in 2014 launching multiple successful private label brands, and soon after launching ZonGuru, an all-in-one software toolset for Amazon Private Label Sellers.

ZonGuru continues to launch tools ahead of the market, and use data driven techniques to help its customers create and run successful Private Label businesses on Amazon.

Ryan Flannagan is the CEO at Nuanced Media. He has spent more than 15 years in eCommerce, multichannel digital marketing, and third party marketing places. He's worked with hundreds of companies to establish best practices, focusing on the 20% that produces 80% of the revenue, the Pareto principle.

Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

Rick created Field Agent because he saw a big problem that needed solving: retailers were struggling to connect with their customers in an efficient way. By using mobile technology, Rick was able to create a platform that helps brands better understand their customers and improve their retail strategies.

Rick is always striving to see his ideas come to life. He has been an entrepreneur for 19 years and is a part of the global Endeavour Entrepreneur network.

Adam Shaffer is a technology pioneer. He has found success helping Amazon sellers through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest E-commerce site in the world. Adam is also a pioneer in direct marketing and digital ecommerce of technology products and solutions to both consumer and commercial markets.

When he’s not working, you’ll find him spending time with his wife and daughters.

Tomer Hen is a Digital Marketing expert with over a decade of experience. He founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands.

Backed by expertise and a growing portfolio, Tomer was recognized as one of Forbes’s 30 promising entrepreneurs under 30.

In 2011, Tomer founded MobCo Media - a user-acquisition and performance-driven intelligence company. With over 500 campaigns in more than 160 countries, MobCo has cemented its position as a front-runner in the ad tech space.

Austin is the co-founder of Dayrize. After 20+ years spent working in senior positions at major corporations like Nike, Philips and Brooks Running, Austin had a desire to use his skills to address climate change.

With a strong commercial background, he recognized that the first thing that consumers needed to make positive change was access to information to make better decisions, which is why he co-founded Dayrize, to make impact assessment transparent for business and consumers.

Omar Zenhom is the co-founder and CEO of WebinarNinja. Founded in 2014, over a million people have attended a webinar on WebinarNinja and it has been named as one of the fastest growing SaaS companies in 2018.

Omar is also the host of the iTunes Best of 2014 podcast, The $100 MBA Show. With over 90 million downloads and over 1,300 episodes, The $100 MBA Show is ranked as a top business podcast in over 30 countries.

Cody Bramlett is the founder of a multimillion-dollar nutritional supplement empire. After years of struggling as a personal trainer and gym owner, Cody's life changed when he solved his father's chronic inflammation problem with his own custom-formulated products.

This empowered Cody to start growing his company, Science Natural Supplements, to help other people get pain-free, lose weight, and overall just feel great about themselves! As a result of starting and scaling Science Naturals, Cody now also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.

Tim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network. He is a well-known Amazon seller, host of the AM/PM Podcast, and Chief Growth Officer at SellersFunding.

Tim sells on both Amazon and Shopify and is currently working on a crowdfunding project which he is documenting to share his path to success with other entrepreneurs.

Evan Padgett is a 20-year ecommerce veteran with experience in subscription commerce. As the COO of Stealth Venture Labs, an ecommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.

When he’s not taking over the world with subscription eCommerce, you’ll find him hanging out with his kids or playing video games. But his true love is American football - he’s a diehard Denver Broncos fan!

Patrick Collins is a startup wizard. He's helped startups build their tech infrastructure and grow their businesses for the past 10 years. His own startup, ProspectLabs.co, saw massive success in its first year, and he's advised startups that have raised over 40Million Euros in just 3 years!

What sets Patrick apart from other entrepreneurs is his focus on having a data-driven sales approach combined with world-class customer support. This recipe has led to success for many startups under his guidance.

Lauren has personally been crafting visual brands for over a decade, having come from a background working as a Creative Director in-house at a Hollywood publisher and then going on to co-found Principium 6 years ago with her husband and business partner. They have had the chance to work with clients such as Disney and Paul Newman’s charity as well as helped launch hundreds of e-commerce brands with major increases in conversion rates and many going on to become multiple 7 figure household brands.

Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.

Jared and his wife Alana have been successful "Fampretreneurs" for over 13 years. They have experience building a brand with AlanaMitchell.com, mastering retail with SkincarebyAlana.com, and the agency/consulting side with Beefysites.com to champion the former.

Chelsea Cohen is an Amazon inventory management expert and the co-founder of SoStocked.com, which is an Amazon inventory management software. Chelsea’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.

Justin Smith is a Senior Vice President with Lee & Associates, and has guided hundreds of CEOs through finding more than 5 million square feet of property worth more than $300MM. He’s worked with multiple Fortune 500 firms, public companies, large privately held companies, and those just starting out.

Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely.