Implement unified customer data management systems that provide single customer views whilst enabling personalisation and improving marketing effectiveness across all channels. Learn CDP selection, data integration, and customer profile development strategies that enhance customer understanding whilst supporting personalisation initiatives. From data unification to audience activation, discover CDP implementation that improves customer experience whilst driving marketing performance.
Digital marketing veteran Vlad Zhovtenko reveals why data ownership has become the biggest competitive advantage in e-commerce. As platforms change algorithms and new search behaviours emerge through TikTok and AI, businesses that control their own customer data can adapt quickly while competitors struggle. Learn his practical framework for identifying the 1-2 metrics that actually drive growth, avoiding the AI analysis trap, and building sustainable data advantages that compound over time.
Most retailers struggle with omnichannel basics whilst chasing AI buzzwords, missing opportunities to unify customer data and create seamless experiences. Vikram Saxena reveals how BetterCommerce's API-first approach helped Fragrance Shop achieve 28% growth through store-as-fulfilment capabilities and innovative membership models that generate recurring revenue across all channels.
The cookieless future is forcing eCommerce brands to rethink their approach to customer data and personalisation. Zohar Hod reveals how his personal experience with invasive medical marketing sparked the creation of One Creation, a platform that replaces creepy tracking with transparent preference exchanges. Learn the Three C's framework for ethical data collection and discover why early adopters of privacy-first marketing are building unassailable competitive advantages whilst competitors struggle with declining cookie effectiveness and rising acquisition costs.
