Implement unified customer data management systems that provide single customer views whilst enabling personalisation and improving marketing effectiveness across all channels. Learn CDP selection, data integration, and customer profile development strategies that enhance customer understanding whilst supporting personalisation initiatives. From data unification to audience activation, discover CDP implementation that improves customer experience whilst driving marketing performance.
Understand how to capture and unify customer interactions across all touchpoints to create comprehensive customer profiles. Explore practical strategies for connecting mobile browsing, desktop research, and in-store purchases into meaningful customer journey insights without getting creepy with personalisation.
Learn how Zohar's One Creation platform creates unified customer views through ethical preference collection rather than invasive tracking. Discover practical strategies for building customer data platforms that respect privacy whilst enabling deep personalisation and trust-based relationships.
The episode emphasises the critical shift from platform-dependent data to owning customer information through proper data platforms. Vlad explains how businesses can feed their own data back to advertising platforms while maintaining control, creating competitive advantages through proprietary customer insights that platforms can't access or replicate.
