Privacy & Compliance

Navigate data privacy regulations whilst maintaining effective marketing capabilities through compliant data collection and processing strategies that build customer trust. Learn GDPR compliance, consent management, and privacy-first analytics implementation that protects customer data whilst supporting business objectives. From cookie policies to data retention strategies, master privacy compliance that builds trust whilst maintaining marketing effectiveness.

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14th March 2024

Navigating eCommerce in the Cookieless Landscape

with Zohar Hodfromhttp://one-creation.com/

The cookieless future is forcing eCommerce brands to rethink their approach to customer data and personalisation. Zohar Hod reveals how his personal experience with invasive medical marketing sparked the creation of One Creation, a platform that replaces creepy tracking with transparent preference exchanges. Learn the Three C's framework for ethical data collection and discover why early adopters of privacy-first marketing are building unassailable competitive advantages whilst competitors struggle with declining cookie effectiveness and rising acquisition costs.

28th Jul 2022Tadej Bogataj

How To Use SMS Marketing for eCommerce

Discover how SMS marketing delivers 98% open rates and 300-3000% ROI for eCommerce businesses through strategic abandoned cart recovery, win-back campaigns, and post-purchase upsells. Tadej Bogataj reveals the three-message framework that recovers 300% more sales than email alone, geographic performance patterns across markets, and why most businesses fail by treating SMS like email with fewer characters. Learn the five-minute integration process, proven message sequences, and testing approach that eliminates risk whilst maximizing returns from this underutilized marketing channel.