Navigate data privacy regulations whilst maintaining effective marketing capabilities through compliant data collection and processing strategies that build customer trust. Learn GDPR compliance, consent management, and privacy-first analytics implementation that protects customer data whilst supporting business objectives. From cookie policies to data retention strategies, master privacy compliance that builds trust whilst maintaining marketing effectiveness.
Explore the regulatory landscape driving the cookieless future, from GDPR to Digital Markets Act. Understand how privacy compliance transforms from legal requirement to competitive advantage when brands implement transparent data practices and customer-controlled preferences.
Understand GDPR compliance for SMS marketing including checkout opt-in strategies that convert at higher rates than pop-ups, how to structure privacy policies for post-purchase messaging, and why explicit consent outperforms legal technicalities. Tadej shares country-specific regulations across European markets and the permission-gathering approach that results in just one unsubscribe per thousand messages sent.
