Privacy & Compliance
Navigate data privacy regulations whilst maintaining effective marketing capabilities through compliant data collection and processing strategies that build customer trust. Learn GDPR compliance, consent management, and privacy-first analytics implementation that protects customer data whilst supporting business objectives. From cookie policies to data retention strategies, master privacy compliance that builds trust whilst maintaining marketing effectiveness.
Navigating eCommerce in the Cookieless Landscape
The cookieless future is forcing eCommerce brands to rethink their approach to customer data and personalisation. Zohar Hod reveals how his personal experience with invasive medical marketing sparked the creation of One Creation, a platform that replaces creepy tracking with transparent preference exchanges. Learn the Three C's framework for ethical data collection and discover why early adopters of privacy-first marketing are building unassailable competitive advantages whilst competitors struggle with declining cookie effectiveness and rising acquisition costs.