Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.
This episode provides a masterclass in measuring campaign performance through Vlad's framework for choosing meaningful metrics over vanity numbers. Learn how to identify the 1-2 metrics that actually drive business growth, avoid tracking data you can't measure or influence, and transform overwhelming analytics into actionable business intelligence. Vlad demonstrates practical application with real examples including the jewellery business case study where the wrong metrics masked the real problem.
Discover why 98% of Google Ads accounts have faulty conversion tracking and how systematic performance analysis reveals the difference between platform metrics and actual business results for sustainable growth.
Master the traffic light system for managing marketing agency performance across multiple channels. Understand how to set clear guidelines for agencies using blended ROAS targets, coordinate multiple specialists effectively, and implement operational systems that prevent overspend whilst capturing growth opportunities.
Explore how to measure and improve campaign effectiveness using Skip's problem-solution awareness framework. Discover why different products require fundamentally different measurement approaches and how to avoid the 'nothing buttery' trap.
Understand how to measure and optimise alternative marketing channels using real-time metrics, pixel-based solutions, and sophisticated modelling that rivals digital platform capabilities.
Master Jordan's 'reverse funnel' strategy that flips traditional marketing by starting with validated TikTok Shop content before scaling to other platforms. Learn how to eliminate creative guesswork and build campaigns around proven, performance-driven creative assets.
Discover why campaign performance metrics become meaningless when platform targeting delivers diluted audiences. Jason reveals testing methodologies that expose the gap between promised and actual audience reach.
Explore how to measure success across TikTok and Snapchat using Creative Centre insights, batch content creation strategies, and consistency requirements that drive algorithm preference and audience growth.
Chris introduces the ICE scoring method (Impact, Confidence, Ease) for evaluating marketing campaign potential before execution. Users learn how scoring tasks out of 10 across these three dimensions creates objective prioritisation mechanisms, helping teams focus resources on campaigns most likely to deliver measurable business results rather than spreading effort across disconnected activities.
Learn how email engagement signals directly impact sender reputation and deliverability rates. Discover the connection between product selection, customer engagement, and long-term email marketing success across all campaigns.
Get insights into measuring and improving campaign performance when traditional attribution breaks down. Learn how to track YouTube's impact on branded search, shopping campaigns, and even Amazon sales through portfolio-level analysis and dedicated landing pages.
