Develop strategic pricing approaches that maximise profitability whilst remaining competitive and providing clear value propositions that resonate with target customers. Learn pricing psychology, competitive positioning, and value-based pricing strategies that support business objectives whilst maintaining market competitiveness. From cost-plus to premium pricing, master pricing strategies that drive profitability whilst building sustainable competitive advantage.
Covers how tariffs impact pricing decisions, cost-benefit analysis of different sourcing locations, and competitive pricing advantages through strategic supplier selection.
Sean Stone reveals why successful Shopify strategies often fail on Amazon, where 20% conversion rates are expected versus Shopify's 3%. Through his PAIR framework (Promotions, Advertising, Inventory, Rankability) and conversion rate benchmarking tools, sellers can identify "rankable" products and systematically climb organic rankings by treating Amazon as a competitive marketplace rather than another sales channel.
Discover why some of the most successful eCommerce brands skip Black Friday entirely, and how others create compelling offers that protect margins whilst increasing customer lifetime value. Matt Edmundson shares the critical margin to lifetime value ratio that transforms Black Friday strategy, revealing alternatives to deep discounting including gift with purchase, strategic bundles, and the clever IKEA gift card trick. Learn why giving your best deals to loyal customers beats chasing strangers, and how to create genuine urgency without deception. Essential listening for anyone planning their November strategy who wants to avoid the race to zero margins.
Paul Chambers reveals the counterintuitive truth that making subscription cancellation easy actually increases customer retention and lifetime value. He shares five innovative membership models that go beyond basic subscribe-and-save, emphasizing value creation over discounts and the psychology behind successful subscription businesses.
Most eCommerce founders accept the myth that they'll need to wait years before paying themselves, but Ciara Stockeland proves this wrong. After losing her first seven-figure retail empire, she discovered the Inventory Genius framework that focuses on margins over revenue. Through understanding three simple levers - sales, margins, and expenses - entrepreneurs can design profitability from day one rather than hoping it appears later. Her approach consistently finds additional profit in existing businesses whilst challenging the conventional wisdom that struggle equals eventual success.
Most e-commerce founders have lost touch with their customers, relying on data dashboards instead of direct conversations. Peter Murphy Lewis reveals how strategic questioning transforms businesses—from £49 to £299 pricing increases to 15-month customer retention improvements. His framework focuses on discovery paths, decision factors, improvement opportunities, and pricing validation through systematic customer interviews that reveal what quantitative data cannot capture
Oliver Spark reveals why 80% of eCommerce founders can't answer the fundamental question about their growth plans and shares his five-lever framework that scaled The White Company from £6 million to £50 million. Learn how understanding customer data, strategic product expansion, and systematic channel growth create measurable business success whilst avoiding the retention-first trap that limits long-term growth potential.
Leonardo Caracas reveals the systematic playbook that scales eCommerce businesses from six figures to eight figures in 12 months. Discover the four KPIs that predict scalable businesses, why "only a few tests really matter," and the six-step framework that transforms growth trajectory. Learn why modern eCommerce is a content game, how product launch calendars accelerate growth, and the psychology behind pricing optimisation that drives immediate results.
Sebastian Herz reveals how global sourcing strategies can save eCommerce businesses millions whilst building premium brands. Learn his proven framework for finding quality suppliers worldwide, escaping the China-only trap, and avoiding the race to the bottom through strategic product differentiation and niche targeting that commands higher prices.
Discover why rapid eCommerce growth often destroys businesses and how to break free from the financial treadmill trap. Eric Youngstrom reveals the 60-120 day cash conversion cycle that keeps profit perpetually tied up in operations, preventing business owners from paying themselves properly. Learn systematic approaches to capital allocation, accounting infrastructure, and pricing strategies that enable sustainable growth whilst preserving personal finances and building long-term business value.
Can perceived value really transform a £16 knife into a £224 bestseller? Norm Farrar reveals the framework behind his most dramatic eCommerce transformations, including how repositioning toenail fungus remover as a beauty product generated £124,000 monthly sales. Discover the systematic approach to customer experience design that commands premium prices without changing the underlying product—proving perceived value isn't American hype, it's profitable psychology.
