Amandeep Singh
Choosing the Right eCommerce Platform
In this episode of the eCommerce Podcast, host Matt Edmundson engages in a lively discussion with Amandeep Singh, founder of Cronix, a full-service eCommerce agency. Broadcasting from sunny California, Amandeep shares his insights from over a decade in the eCommerce industry, discussing the nuances of various platforms like Shopify, BigCommerce, and emerging player Shopline. The conversation delves into the complexities of choosing the right platform based on business needs, the importance of robust on-site search, and the growing significance of omnichannel strategies, including TikTok's rising influence in social commerce. Amandeep also highlights the critical aspects of content enhancement and the role of AI in personalisation.