The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late
Most eCommerce founders learn expensive financial lessons through painful failure rather than preventive wisdom. Jodi Mercer reveals why 90% of entrepreneurs fall into the "trading dollars for dollars" trap, resist the very planning that would save them, and wait too long to make crucial pivot decisions. Discover the accountability frameworks and brutal metrics that separate thriving businesses from expensive hobbies, including why external boards matter more than internal optimism.