Mergers & Acquisitions

Most eCommerce founders chase revenue targets whilst ignoring profitability, creating businesses that generate impressive sales figures but little actual value. Leandro D'Elia from EightX reveals why strategic financial planning must start with goal clarity, opportunity cost understanding, and profit-first thinking. Discover the frameworks and metrics that transform revenue-obsessed operations into sustainable, valuable businesses ready for growth or exit.

Paul Rafelson transforms the typical seller-platform relationship by teaching eCommerce businesses to leverage government pressure and regulatory frameworks strategically. From facilitating over £500 million in exits to becoming the most cited source in Amazon antitrust investigations, he reveals how proper legal preparation and regulatory understanding create competitive advantages that traditional marketing approaches cannot match.

Discover how Everstores revolutionises Shopify business acquisitions by completing deals in weeks instead of months through direct data integration and predictive customer behaviour models. Fabio Savi reveals why traditional valuation multiples fail for e-commerce businesses and shares the fascinating seven-month customer return patterns that indicate genuine product-market fit beyond conventional metrics.

Amazon has fundamentally shifted from an organic marketplace to a "pay to play" advertising ecosystem, creating new challenges and opportunities for sellers. Jon Tilley reveals how enterprise brands with deep pockets now dominate competitive categories, while specialist Amazon agencies experience explosive growth serving both traditional retail brands and individual sellers. Despite increased competition, significant opportunities exist in emerging international markets and niche categories, with unprecedented exit potential through the aggregator boom—but success now requires sophisticated strategy, substantial capital, and data-driven decision making rather than casual product launches.

The eCommerce M&A landscape has shifted dramatically from a seller's market to a buyer's market, with multiples dropping from 5-7X to 3-4X as aggregators realise the operational complexity of running online businesses. Ben Leonard reveals why brand building has become the foundation of sellable value, replacing the previous cash arbitrage model with genuine CPG-style business evaluation that rewards sustainable competitive advantages over quick profits.