Optimise your mobile website for speed, usability, and conversions to capture the growing mobile commerce market whilst providing exceptional user experiences. Learn mobile-specific SEO techniques, performance optimisation, and user experience design that ensures your mobile site converts visitors into customers. From accelerated mobile pages to touch-friendly interfaces, master the technical and design elements that make mobile shopping seamless and profitable.
A major focus of the episode is the reality that 70% of Black Friday sales happen on mobile devices. Matt details comprehensive mobile testing strategies including cross-device testing (iPhone, Android, tablets), ensuring checkout flows work perfectly on mobile, and using the mom test specifically for mobile user experience validation.
A significant portion of the discussion focuses on how mobile shopping has fundamentally changed consumer behaviour, with customers making purchase decisions based on single images viewed on mobile screens. The episode provides actionable insights on creating mobile-first visual strategies and ensuring each image works as a standalone sales tool.
Matthew reveals crucial mobile commerce insights, including the benchmark that desktop should convert at 2x mobile rate. Understand how the shift to 80-90% mobile traffic changes optimisation priorities, why robust filtering systems can increase mobile conversions by 300-500%, and how to optimise for thumb reach and mobile behaviour patterns.
Summer 2025 is over, and while most e-commerce businesses are breathing a sigh of relief after "surviving" another slow season, Matt's post-summer analysis reveals something different—while one business experienced the predicted 50% sales drop, another grew 19% year-on-year by challenging default assumptions and focusing on mobile optimisation and new customer acquisition while competitors pulled back. In this episode, Matt introduces Aurion's "undefault" principle for questioning business assumptions, shares research showing 70% of summer purchases happen in March-May, and provides three practical steps to challenge your seasonal defaults for 2026, proving summer can become a competitive advantage rather than a period to survive.
Discover how PetPlate's Amelia Coomber transforms one piece of content into 50+ high-performing ad variations through her modular creative system. Learn why traditional UGC approaches fail, how to build component-based content libraries, and the framework for creating ads that work on mobile-first, mute-first platforms. This tactical approach solves ad fatigue whilst enabling systematic testing and optimization.
Most Shopify store owners unknowingly sabotage their advertising ROI through poor page speed optimisation. William Belk reveals how redundant apps, blocking JavaScript, and bloated CSS create "offensively bad" performance that increases ad costs and destroys customer experience. Learn his systematic approach to eliminating performance vampires, the psychology behind fast-loading pages, and practical steps to boost your bottom line through speed optimisation.
Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.
