Brand Content

Develop authentic brand storytelling that connects with customers on an emotional level whilst differentiating your business in competitive markets. Learn how to define your brand voice, create messaging guidelines, and develop content themes that reinforce your unique value proposition. From origin stories to behind-the-scenes content, discover how to create brand content that builds trust, demonstrates values, and creates lasting connections with your target audience.

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16th April 2020

Seven Steps to Your Personal Brand

with Ian MoysefromNatterbox

Personal brand equity determines business opportunities more than most eCommerce founders realise. Ian Moyse reveals seven strategic steps for building powerful personal brands without living on social media—from scientifically testing profile photographs to leveraging £5 freelancers for professional content. Discover how authentic relationship building, strategic platform selection, and consistent micro-efforts compound into global recognition, speaking opportunities, and business advantages competitors cannot replicate. Your personal brand exists whether you manage it or not—these steps ensure you're building equity strategically.

20th Nov 2019Matt Edmundson

Podcasting for Your eCommerce Business and a Review of Season 1

Discover why podcasting remains the most accessible content medium for eCommerce businesses, with genuinely low barriers to entry and high potential for building authentic customer relationships. Learn practical lessons from 50 episodes about equipment needs, content strategy, and how one podcast recording generates content across multiple channels—plus what's changing for Season Two with live broadcasts and expert guests.