Brand Content

Develop authentic brand storytelling that connects with customers on an emotional level whilst differentiating your business in competitive markets. Learn how to define your brand voice, create messaging guidelines, and develop content themes that reinforce your unique value proposition. From origin stories to behind-the-scenes content, discover how to create brand content that builds trust, demonstrates values, and creates lasting connections with your target audience.

How To Join The Creator Economy
View Episode

How To Join The Creator Economy

with Tomer HenfromMobco Media

Discover how to join the creator economy by doing what you love rather than chasing algorithms. Tomer Hen, Forbes 30 Under 30 entrepreneur, reveals why authenticity and consistency beat viral tactics, how to build your own brand instead of relying on partnerships, and why understanding who you serve matters more than what you sell. Learn the community-first approach that transforms content creators into successful brand owners

How to Create a Killer About Page That Converts
Reese Spykerman

How to Create a Killer About Page That Converts

Most eCommerce About pages bore visitors with self-absorbed company history, missing massive conversion opportunities. Reese Spykerman reveals how to transform your About page by leading with customers first, using the power of "you," and creating scannable designs that build trust. Discover why your most engaged visitors scroll to the bottom of About pages—and what call-to-action captures them. Stop talking about yourself and start making customers the hero of your brand story.

How to Tell Stories That Convert
Marcus Cauchi

How to Tell Stories That Convert

Discover why no one believes salespeople and how customer-centred storytelling converts browsers into buyers. Marcus Cauchi reveals the hierarchy of belief that governs purchasing decisions, explains why making customers the hero drives conversion, and shares his proven testimonial template that generates page-long responses. Learn which three types of customers to interview, how one fashion brand added £12 million in quarterly revenue by understanding customer stories, and why thinking as your customer—not about them—transforms marketing effectiveness.

Seven Steps to Your Personal Brand
Ian Moyse

Seven Steps to Your Personal Brand

Personal brand equity determines business opportunities more than most eCommerce founders realise. Ian Moyse reveals seven strategic steps for building powerful personal brands without living on social media—from scientifically testing profile photographs to leveraging £5 freelancers for professional content. Discover how authentic relationship building, strategic platform selection, and consistent micro-efforts compound into global recognition, speaking opportunities, and business advantages competitors cannot replicate. Your personal brand exists whether you manage it or not—these steps ensure you're building equity strategically.

Podcasting for Your eCommerce Business and a Review of Season 1
Matt Edmundson

Podcasting for Your eCommerce Business and a Review of Season 1

Discover why podcasting remains the most accessible content medium for eCommerce businesses, with genuinely low barriers to entry and high potential for building authentic customer relationships. Learn practical lessons from 50 episodes about equipment needs, content strategy, and how one podcast recording generates content across multiple channels—plus what's changing for Season Two with live broadcasts and expert guests.