Content Planning

Learn Fiona's systematic approach to planning an entire year's worth of marketing content in just 45 minutes, using strategic holiday mapping and bulk content creation techniques that eliminate daily decision fatigue.

Katie Wight reveals the complete strategic framework for planning content that drives measurable business results. Learn the three-phase approach that starts with research (understanding target persona mindset, unique value proposition, and competitive white space) before moving to tactical implementation. Discover why most brands fail by starting with tactics like posting frequency and platform selection instead of strategy. Katie explains how to conduct the critical research phase that typically takes about a week, how to create communication frameworks that meet customers where they are, and why well-researched strategies remain effective for years with only minor updates.

Users will learn Xenia's systematic approach to planning social media content using calendars rather than lists or ad-hoc posting. The episode covers how to map content across weeks and months, maintain balance between different content types, and build planning systems that provide bird's-eye view whilst remaining flexible for real-time opportunities. Discover why visual calendars reveal weak spots in your content strategy and how to use labels or categories to ensure you're consistently addressing all three content pillars across your posting schedule.

Jesse Schoberg provides strategic content planning advice specifically for the Christmas period, explaining why the long-game nature of content means doubling down on existing ranking articles matters more than creating new content at this stage. The discussion covers identifying content winners, planning enhancement strategies, strategic call-to-action placement, and the predictions content opportunity that drives engagement during year-end periods. Content planning focuses on maximising existing assets rather than starting from scratch.

Tim Hughes has published over 1,000 blogs and recorded 500+ podcast episodes, providing a masterclass in consistent content strategy. Learn his approach to planning content that educates and inspires rather than sells, including the critical difference between corporate messaging (which gets ignored) and personal stories (which generate 52,000+ impressions). Discover how to create a sustainable content rhythm that takes just 30 minutes daily, what topics resonate with your audience, and how to measure content success through engagement rather than vanity metrics.

Ian shares his practical approach to content creation that doesn't require living on social media. Users will learn how to identify content opportunities from daily business experiences, create conversational content that demonstrates authority without professional writing skills, and develop sustainable content rhythms that fit around demanding work schedules. The episode reveals how thirty minutes of focused writing in taxis or before meetings produces valuable blog posts, and how batching content creation prevents burnout whilst maintaining consistent presence.

Learn how to plan podcast content strategically for your eCommerce business, including topic selection that connects naturally to your products (selling bedding? create content about sleep quality), batch recording multiple episodes to maintain consistency, and creating content calendars that work. Discover why giving away your best content builds stronger customer relationships and how to structure episodes that provide genuine value whilst supporting business goals.

Listeners will learn how to develop comprehensive content marketing strategies specifically for eCommerce businesses. The episode covers planning 12-month content calendars, defining measurable goals, identifying target audiences, and creating strategic frameworks that prevent the common pattern of starting content efforts and quickly abandoning them. Matt emphasises that strategy must come before creation, providing practical questions every business should answer before producing their first piece of content.

The APPLE framework provides a structured approach to planning customer communication content, ensuring each touchpoint builds confidence and moves customers through their journey step-by-step

The conversation covers strategic approaches to AI-powered content creation, emphasizing the importance of detailed prompting, understanding target audiences, and developing systematic approaches to scaling content production while maintaining quality.

Lucy's content approach involves radical transparency and authentic storytelling rather than polished marketing campaigns. Learn how documenting the real journey—including failures, struggles, and learning moments—creates more engaging content than manufactured success narratives, building genuine audience connections that drive business growth.

Transform your content strategy from sales-focused to education-first using Neil's framework. Learn how bodybuilding.com hired 80 writers to educate rather than sell, creating daily customer engagement that Amazon couldn't match despite their operational advantages.

Master the strategic approach to Gen Z content creation through quarterly filming days, trend identification, and platform-specific strategies that maintain consistent posting schedules whilst maximising resource efficiency.

Learn Max's systematic approach to AI-driven content strategy, including competitor analysis through ChatGPT, keyword discovery techniques, and content adaptation for different demographics using generative AI tools.

Master the art of planning engaging email content through market research, understanding customer pain points, using authentic language and imperfections, and developing a consistent voice that builds relationships through storytelling and taking clear positions on industry issues.

Understand how to plan sustainable content strategies built on authenticity rather than algorithms. Learn why consistency matters more than perfection, how to identify topics you can discuss daily without burnout, and the principles for creating content that compounds over months and years. Tomer reveals why most creators fail at consistency and how to avoid their mistakes.

Patrick discusses the strategic framework for creating valuable educational content through LinkedIn Events, including identifying pain points, providing practical solutions, and positioning services as natural next steps. He emphasizes the importance of consistent quarterly events and building an event calendar that creates predictable lead generation and compounds authority over time.

Marcus discusses strategic content creation that enters existing customer conversations, producing targeted content for specific prospects, and building a content library that tells customer stories. He emphasizes creating valuable content that draws customers in organically rather than through invasive advertising.

George's three-year content consumption cleanse and emphasis on creating space for creativity provides valuable insights for content strategy. His discussion of authentic voice and the importance of not consuming to create original content offers a contrarian approach to content planning.

Josh introduces the mood board methodology as a practical planning tool for branding projects. This systematic approach to gathering images, defining values, and creating visual references helps founders translate abstract brand concepts into concrete design direction, serving as a bridge between strategy and execution.