Create compelling content that ranks well in search engines whilst engaging and converting your ideal customers. Learn keyword integration techniques, content structure optimisation, and writing strategies that satisfy both search algorithms and human readers. Master the balance between SEO requirements and compelling storytelling, whilst developing content that establishes authority, drives organic traffic, and supports your business objectives.
Steven provides comprehensive guidance on writing content specifically for search engines whilst maintaining readability for humans. The episode covers the 1,500-2,000 word sweet spot with important caveats, why people scan rather than read online content and how to structure accordingly, the importance of clear headings and bullet points for scannability, how to naturally incorporate keywords without stuffing, and why TLDR snippets work for longer guides. The discussion emphasises creating content that serves customer needs first whilst satisfying Google's ranking factors, challenging the notion that you must choose between SEO optimisation and user experience.
The episode covers Amazon-specific SEO strategies, including how to optimise product titles, descriptions, and content for Amazon's algorithm rather than traditional search engines. Tim explains the seven key signals Amazon's algorithm values and how to structure content and campaigns to improve organic rankings, move products from page 87 to page 1, and create sustainable visibility without relying solely on paid advertising.
Alex Back reveals how his team at Couch influences AI search results within 48 hours by creating expert video content that informs large language models. Through systematic content creation starting with video, strategic publishing across YouTube and blogs, and careful measurement of LLM citations, brands can build authority in AI search without massive budgets—just expertise, consistency, and willingness to adapt to the new rules of digital marketing.
In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Farzad Rashidi from Respona to explore innovative strategies for leveraging AI in search optimisation. The discussion centres on how businesses can effectively utilise AI tools like ChatGPT to enhance product visibility and recommendations. Farzad shares insights into the evolving landscape of AI-driven search, emphasising the importance of frequency and credibility in online mentions. He introduces practical strategies, such as the Listicle and Product Review approaches, to boost organic traffic and mentions across various platforms. The conversation also highlights the significance of balancing content creation with promotion, advocating for a strategic shift towards more targeted outreach efforts. This episode is a treasure trove of actionable advice for ecommerce brands looking to adapt and thrive in the AI era.
After building Apartment 2B into a £40 million furniture empire, Alex Back discovered that 85% of his team was handling operational complexities rather than driving growth. His new venture, Couch.com, reimagines eCommerce by focusing on customer education and retailer connections rather than transactions. Discover how content-driven marketplaces can eliminate traditional eCommerce headaches whilst creating industry-wide value through strategic positioning and iterative development.
Discover how old-school direct marketing principles generate 5-7% conversion rates and £100 profit per order for Cody Bramlett's supplement empire. Learn the anatomy of long-form sales pages that build know-like-trust in single sittings, the "swipe and deploy" methodology for adapting successful tactics across industries, and practical steps for implementing direct marketing approaches whether you're launching new products or optimising existing eCommerce operations through affiliate partnerships and strategic funnel optimisation.
Discover how eCommerce brands can leverage YouTube's discovery platform to build authority and drive sales through strategic video content. Former basketball player Augie Johnston reveals why it's not too late to start, how to create compelling content with just an iPhone, and the algorithm secrets that determine which videos YouTube promotes. Learn the two-path strategy for eCommerce YouTube success, common pitfalls to avoid, and why consistency matters more than equipment quality.
Discover the nine psychological triggers that transform first-time visitors into buyers, based on 15 years of rigorous buyer psychology research by Rishi Rawat. With 90% of website traffic being first-time visitors who convert at just 4%, understanding subconscious decision-making processes becomes critical. Learn practical implementation strategies including the "discovery rate" concept and personalisation tactics that achieved 50% conversion improvements, plus why you're actually competing against non-consumption rather than rival brands.
What's stopping your eCommerce website from ranking on Google? For many businesses, the answer isn't a lack of great products or compelling content—it's the fundamentals of search engine optimisation that remain misunderstood or neglected entirely. Alina Ghost, SEO Manager at luxury interiors brand Amara and host of the SEO with Mrs Ghost podcast, has spent nearly a decade mastering digital marketing for major brands including Debenhams, Tesco, and Carpetright. In this conversation, she breaks down SEO into three manageable pillars that every eCommerce business needs to master: technical SEO, content SEO, and link building.
Most eCommerce content marketing fails not from lack of creativity but from missing strategy. Discover the four-step framework that transforms content from scattered efforts into systematic growth: define clear strategy, create genuinely valuable content, commit to consistent schedules, and deliberately distribute across channels. Learn why consistency trumps perfection and how one piece of cornerstone content can multiply across platforms without multiplying workload
