SEO Content Writing

The episode explores how SEO is evolving beyond traditional Google rankings into AI search optimisation. Alex explains how content creation now needs to consider both traditional search engines and large language models, why certain platforms (YouTube, Reddit) carry more weight in informing AI answers, and how to write and structure content that gets cited by ChatGPT and Google AI. The discussion covers measuring baseline search results, creating expert content that LLMs recognise as authoritative, and tracking how citations change after publication. This represents the next evolution of SEO writing—not just ranking for keywords, but becoming the source AI uses to answer questions in your industry.

Learn why traditional SEO approaches are insufficient for AI search and how to optimise content for frequency and mentions rather than just keyword rankings.

Steven provides comprehensive guidance on writing content specifically for search engines whilst maintaining readability for humans. The episode covers the 1,500-2,000 word sweet spot with important caveats, why people scan rather than read online content and how to structure accordingly, the importance of clear headings and bullet points for scannability, how to naturally incorporate keywords without stuffing, and why TLDR snippets work for longer guides. The discussion emphasises creating content that serves customer needs first whilst satisfying Google's ranking factors, challenging the notion that you must choose between SEO optimisation and user experience.

The episode extensively covers YouTube SEO fundamentals, including keyword research, optimizing titles and descriptions, understanding search intent, and creating content that ranks on the world's second-largest search engine. Augie explains how to identify what customers are searching for and create content that intercepts them during their research phase.

Understand the four types of search intent (navigational, informational, purchase, and discovery) and learn how to create content that matches user needs at every journey stage. Discover why long-tail keywords convert 60% better than generic terms and explore free tools like Answer the Public, Google Keyword Planner, and Google Trends for content strategy.

The episode covers Amazon-specific SEO strategies, including how to optimise product titles, descriptions, and content for Amazon's algorithm rather than traditional search engines. Tim explains the seven key signals Amazon's algorithm values and how to structure content and campaigns to improve organic rankings, move products from page 87 to page 1, and create sustainable visibility without relying solely on paid advertising.

Discover Alex's quality-focused SEO strategy that prioritises expertise over volume. Learn why 'having one article that's the best article about cleaning your couch is better than writing a thousand articles' and how focused content approaches outperform spray-and-pray tactics in today's competitive search landscape.

The episode provides deep insights into long-form copywriting for eCommerce, including story-based sales pages, headline formulas, emotional hooks, and the 'mechanism' storytelling approach. Cody emphasizes finding quality writers who understand direct marketing principles and can create compelling 30-60 minute narratives.

Rishi provides valuable guidance on copywriting techniques that work with human psychology rather than against it, covering how to inject fascinating details for energy boosts, communicate expertise without pretension, and craft narratives that maintain engagement throughout long-form sales pages.

The episode explores how to create SEO-optimised content that serves both search engines and human readers. Matt discusses the difference between outbound and inbound content marketing, explaining how inbound content works by making your business discoverable to people actively searching for solutions. Listeners learn how to identify search intent, create content that answers specific customer questions, and understand why longer-form content often performs better for inbound marketing strategies.