Create compelling content that ranks well in search engines whilst engaging and converting your ideal customers. Learn keyword integration techniques, content structure optimisation, and writing strategies that satisfy both search algorithms and human readers. Master the balance between SEO requirements and compelling storytelling, whilst developing content that establishes authority, drives organic traffic, and supports your business objectives.
Steven provides comprehensive guidance on writing content specifically for search engines whilst maintaining readability for humans. The episode covers the 1,500-2,000 word sweet spot with important caveats, why people scan rather than read online content and how to structure accordingly, the importance of clear headings and bullet points for scannability, how to naturally incorporate keywords without stuffing, and why TLDR snippets work for longer guides. The discussion emphasises creating content that serves customer needs first whilst satisfying Google's ranking factors, challenging the notion that you must choose between SEO optimisation and user experience.
The episode covers Amazon-specific SEO strategies, including how to optimise product titles, descriptions, and content for Amazon's algorithm rather than traditional search engines. Tim explains the seven key signals Amazon's algorithm values and how to structure content and campaigns to improve organic rankings, move products from page 87 to page 1, and create sustainable visibility without relying solely on paid advertising.
In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Farzad Rashidi from Respona to explore innovative strategies for leveraging AI in search optimisation. The discussion centres on how businesses can effectively utilise AI tools like ChatGPT to enhance product visibility and recommendations. Farzad shares insights into the evolving landscape of AI-driven search, emphasising the importance of frequency and credibility in online mentions. He introduces practical strategies, such as the Listicle and Product Review approaches, to boost organic traffic and mentions across various platforms. The conversation also highlights the significance of balancing content creation with promotion, advocating for a strategic shift towards more targeted outreach efforts. This episode is a treasure trove of actionable advice for ecommerce brands looking to adapt and thrive in the AI era.
n this episode of the eCommerce Podcast, host Matt Edmundson interviews Alex Back, CEO and founder of Couch.com, about his eCommerce journey and the transition from his previous venture, Apartment 2B, to his new project: Couch.com. </p><ol><li><strong>Moving Away from Traditional eCommerce: </strong>After exiting Apartment 2B, Alex founded Couch.com with a new approach. Instead of directly selling products, Couch.com focuses on providing valuable content and education to consumers about buying couches. This includes brand reviews and guides to help users make informed decisions. This strategic shift aims to create a scalable platform that benefits both consumers and retailers.
Most eCommerce content marketing fails not from lack of creativity but from missing strategy. Discover the four-step framework that transforms content from scattered efforts into systematic growth: define clear strategy, create genuinely valuable content, commit to consistent schedules, and deliberately distribute across channels. Learn why consistency trumps perfection and how one piece of cornerstone content can multiply across platforms without multiplying workload
