Campaign Creative

Leonardo Caracas reveals the systematic playbook that scales eCommerce businesses from six figures to eight figures in 12 months. Discover the four KPIs that predict scalable businesses, why "only a few tests really matter," and the six-step framework that transforms growth trajectory. Learn why modern eCommerce is a content game, how product launch calendars accelerate growth, and the psychology behind pricing optimisation that drives immediate results.

Most businesses are treating Facebook ads like it's 2020, missing the fundamental shift where creative content now handles targeting. Marin Ištvanić, who spent £30 million on Facebook ads in 12 months, reveals why optimization for conversions, user-generated content strategies, and letting creative do the targeting are essential for maximising advertising efficiency in the post-iOS 14.5 landscape.

Facebook ads used to deliver 10x returns with minimal effort, but those days are over. Colby Flood reveals why platforms are automating media buying, leaving creative strategy as the final competitive advantage. Learn his three-phase framework that helped one startup triple revenue for two consecutive months, plus the 10% budget rule and systematic testing approach that separates winning campaigns from costly failures

Discover how AR marketing is revolutionising eCommerce by delivering 59% decreases in ad costs and 60+ second engagement rates compared to traditional 6-30 second video interactions. Rich Watson reveals how brands are using augmented reality to recreate brick-and-mortar shopping experiences digitally, from product visualisation to gamified customer engagement. Learn practical frameworks for implementation and why Meta's $10 billion investment creates unique opportunities for early adopters.

Discover why micro-influencer marketing delivers better ROI than celebrity endorsements and how to implement it properly for your eCommerce brand. David Morneau from inBeat Agency shares his framework for finding the right micro-influencers, negotiating fair pricing, creating scalable content strategies, and building long-term partnerships that drive consistent sales. Learn the practical steps for starting small, avoiding common pitfalls, and turning micro-influencers into your decentralised content creation engine.

Discover how Joseph Wilkins transformed boring products into viral video sensations generating 100 million views and tens of millions in sales. Learn his proven eight-step framework for creating funny sales videos that entertain audiences into making immediate purchases, from marketing research and comedy writing to strategic testing and paid distribution. With barriers to entry at all-time lows but competition fiercer than ever, this comprehensive guide reveals why humor works, how to cast the right talent, and why testing 20+ video versions separates profitable campaigns from expensive failures

Most eCommerce businesses struggle with social media because they view it as a monstrous project requiring perfect strategy from day one. Xenia Muntean from Planable reveals how to escape decision paralysis by focusing on one platform and two goals, building content around three strategic pillars, and using calendars to maintain consistency. Discover why authentic content outperforms polished production, how to crowdsource emotional user-generated content, and the validation mindset that removes pressure whilst building sustainable social media presence.

Discover why your ad creative has just six seconds to capture attention and drive clicks. Lauren Schwartz reveals the fundamental features-versus-benefits mistake that sabotages most ads, explains how TikTok trends are reshaping advertising strategy, and shares why treating ad creative as a competitive game delivers better results. Learn the stop-scroll formula that's working now, why static images sometimes outperform video, and how to optimise for the 80% who watch with sound off.