Why You Should Be Using Micro Influencer Marketing And How To Do It Properly

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[Music] hello and welcome to the ecommerce
podcast with me your host matt edmondson all of this week's notes and links can
be found at ecommercepodcast.net forward slash and you're going to want to remember
that link because this week we get to hear from david mornio about
why you should be using micro influencer marketing and how
to do it properly so don't go anywhere hey there are you a business owner here
at orion digital we know firsthand that running an ecommerce business can be really hard work
as the online space gets more competitive it is becoming even more challenging to stay ahead of the curve
we totally get it so we want to help you succeed by offering a wide range of services from fulfillment marketing
customer service and even coaching and consulting just so that you can do what matters most save yourself the time and
the money and let us handle the day-to-day tasks this way you can run your business without having to worry
about the boring stuff so what do you say are we a good fit for each other come check us out at oreodigital.com and
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shop we dig into their story we learn the principles that can help us start
adapt and grow online and so today i get
to talk to david about why you should be using micro influencer marketing and how to do
it properly now david let me tell you a bit about this guy such a cool guy he's a creative strategist he is
an entrepreneur he is an agency owner who believes in the power of collaboration he loves to help brands
leverage collaborations with micro influencers specifically as he knows that people trust
user generated content or ugc for those in the know
and how they outperform studio quality ads right he works with leading national
and international brands such as new balance and nissan or nissan if you're on the other side of the atlantic
to attract new audiences across north america and europe so he is known david
is known for his unusual strategies which we're going to get into when it comes to influencer marketing but what
people don't know about david is that he has scaled his companies to seven
figures and helped numerous other brands do the same he is based in montreal canada
cue cheering and applause yes the reason i have to do that is
because uh salaf who is producing this show is from canada and so she put in the
notes here i have to do the cheering and applause sign so once more again for all those from canada yes there we go uh
so david is from montreal canada and he's currently dividing his time uh as co-founder of inbeat agency and also
founder and ceo at breeze.com great intro i'm looking forward to this
one don't know about you so let's get straight into it here's my chat with david so david thank you for joining us
on the ecommerce podcast great to have you with us where abouts are you dialing in from
i'm calling in from montreal quebec canada that's the french speaking part of canada for those of you that don't
know but yeah that's about where i'm at you don't sound like you've got a particularly strong french accent do you
speak the old front scene yeah i do i do i do uh japan but i lived in the united states when i
was a kid so that's why there isn't the typical quebecer accident that you might find yeah yeah yeah
it's one of the places that i've yet to visit actually and i'm i'm looking forward to getting over there uh and
i always remember growing up in the sort of the s and the s i don't know if you remember this but if you needed an actor to play anything from sort of
french-speaking quebec they got jean-claude van damme to do it that was that was the go-to right
yeah absolutely absolutely casting of one casting over one
which is just brilliant perhaps stereotype stereotype
so montreal and um at the time of recording it's winter time
uh in the uk you guys must get some serious winter over there yeah it's getting pretty cold now we're
not too bad yet to have some real snow but it's on the way we're in the minuses
now slow every day and it's getting colder and colder and it does get really cold in the deep of winter but
yeah it makes summer all that brighter this is a good way to look at it i just
think it's good and so we're talking about micro influence
and marketing right and how to do it properly and obviously you're the we said in the intro you're the co-founder
um of inbeat agency this is your bag right this is your your beef this is what you've been doing um how long have
you been been doing or been involved with in what we now know as influencer marketing
yeah we haven't been in the game for that long we've been there for like three years so that can be long or short depending how you see it but yeah we've
specialized quite heavily in to that field uh so that's three years of deep expertise more specifically on the micro
influencer side so these micro creators that are on these platforms rising to the top
yeah now that you mentioned micro creators and this is um this is one of the things that we i
remember when we did uh because we always have calls beforehand like what we're going to talk about in the podcast and this came up and i'm like this is such a fascinating topic
because it used to be influencer marketing i remember it you know the last few years influencer influencer but
now the last few months everyone's been talking about this micro influencer um idea what is it um when you say micro
influencer what do you mean exactly so we i mean yeah we play around with this definition a lot right internally
we typically see it as ten thousand to twenty five thousand followers on instagram we push that up to a hundred
thousand to two hundred fifty thousand followers on tick tock on youtube we look at it from a ten thousand two
hundred thousand subscribers again these are soft barriers and can vary quite heavily
one of the most uh important features is that they you don't have to deal with the agent per se you're dealing with the
creator themselves and that's really the distinctive feature we look for having said that you know a lot of influencers
in that k to k range might not have an agent and whatnot so it's it's a loose
definition it's not clear and people are qualifying the smaller influencers let's
say k to k on instagram is nano influencers terminology is all over the
place um it just it's just a hard kind of term to get but essentially that's
that's about how we qualify it and yeah that's good to know because you're right i've heard people use different phrases
and they mean very different things uh so i think i'm i'm at about followers or something like that on
instagram so very deemed as a micro influencer you sure would we'll get you
we'll get you in our network [Laughter] yeah i'm really cheap um
so i would be classed as a micro influencer on say um instagram but say youtube where we've
not got such a big following with we've not really promoted our youtube channel um
so we would be under the uh subscriber mark so that would be a nano you called them nano influencers
yeah and then in this case you know you're bb so we kind of change the definition because all of a sudden right
the audience is more targeted like you don't have the people that listen to your podcast are very targeted right they're not you
know they care about business and they care about marketing and so forth right they're not just listening to it for
entertainment well arguably they are right but you get it
exactly but you know in that sense is uh uh yeah they we would definitely lower
the follower for bb and it's the same thing when we we i remember we worked with uh a business that was looking to
target service service business operators and you know like
dishwash uh appliance repair types of businesses and all these small business types and we were going after channels
that were talking about how to set up your accounting if you're a small bit and then a lot of these channels had
very low follower count but the following is very targeted so in a sense when you go to bb just scrap the the
entire definition that i told you earlier and change the figures to the lower end because the audience is much
more targeted that's really interesting so i i guess when we're talking about micro influences and you're talking actually
you as the brand are dealing direct with the the the person you're not dealing with
an agency you're dealing direct with the influencer of sort um yeah and the idea being that you're
going to create i guess some kind of partnership where they promote your brand your product your service and
they get some kind of reward from that partnership is that is that in a loose sense what we're trying to do that
that's exactly what we're trying to do um we're we're we set up a collaboration structure so you know we can define it
as like okay we want we want fi we want five posts and then you know we want two stories or we want one post we want one
story or we anyway we we scope out kind of the content timeline we we to find the usps that we want to
put forward the content types like do we want uh testimonials do we want product features do we want still images do we
want videos of what not right we just define what we want that's going to be on a case by case basis with the client and then we
reach out to influencers that we have worked with in the past or that we haven't worked with in the past but that
we would be interested in working with and we negotiate from there onwards so how does
i mean you you sort of mentioned there about reaching out you want five posts in a story or whatever
but i'm i i i'm sitting here i'm listening to the podcast i've got an e-commerce business and i sell um
what can i sell on my desk i've got some vegetology there you go i've got vegetables yourself there you go um so
i've got this brand um we sell vegan uh certified vegetarian certified uh
multivitamins and so on and so forth right so that's my product but as and i'm sitting here as a brand going
i guess the first question is should i as a say a small brand think about using micro influencers as a
strategy for outreach yeah so here's how i would think about micro influencer in your case right
you're a small brand you're starting out what not change the definition go from to
followers go go you know extend that range just start from there
you're going to be looking for collaborations on the cheaper side so that's probably we're gonna start look
in your follower account so you know what are the followers you have that might um be interested in your brand
already that are kind of already interacting with you on social media or about your product
in your shopify store and so forth and then start from there build a seedless of influencers that you can potentially
work with a couple of things that i'm gonna you know be super upfront about is what you're looking for is good quality
content and um you know an influencer that has
your uh that has your target customer as their audience that's really important and then after that ease of
communication it's it's it comes off as a kind of irrelevant at this point
before you start off but influencers are can be a hard case to crack and they can be annoying
to work with they can ghost you they can reappear and so forth so ease of communication is definitely going to be
one of those things if if ramping up to the collaboration you have delays of four or five days between each email i'd
consider just dropping that collaboration so that's what i'd be looking for if i was you know a smaller brand and i tried to kind of like match
it to like okay well who are the people that are buying this are they mothers post pregnancy like what are who are
they athletes are they kind of fitness people who who's buying this right who's buying these multivitamins and then
reverse engineer from that so who are these people following and that's how i'd go at it but yeah it's uh so you
mentioned there that um obviously you're looking for good quality content um and
you mentioned about you're looking for i i need to look as the brand
for uh somebody that has got like my target customers their audience
right yeah and that makes a lot of sense to me i guess my my first question to you so is how do i know
if their audience is my target customer is there a way i can understand that yeah good question you can ask them to
straight up send you screenshot of their audience metrics it's going to give you age demographics and but it's not going
to give you exactly interest but that's okay right with age gender and location you're able to identify
them as your potential target audience so you have you have you have you know let's say you're targeting a female
based audience potentially a fitness female model might not be the target audience you're looking for because
she's probably going to have a ver an audience that's skewed on the male side so just these things you have to be
careful about when you're choosing who you're going to be targeting and so forth so that then i guess just like comes
down to your third point where you said communication i just put here communication is complex uh so when you're talking about
um you're you're gonna this is where you'll find out quite quickly the communication with somebody who
potentially could be an influencer for you they're going to give you that data they're going to talk to you about who
their audience is and what kind of engagement they get right yeah and i wouldn't trust their media kit i
would trust straight up because sometimes they'll have a media kit just ask straight up for the audience metrics
directly from screenshot on their instagram that that doesn't lie not as reliable as it can be
although it's debatable but that's a whole other subject so if i'm if i'm just starting out and i
do this and i go and i look down who's following me on instagram for example and i pick out half a dozen people i
think these could be interesting people to work with they're they're engaged on our social media they've got some interesting audiences they've got you
know a couple of thousand followers each they're obviously active on instagram they've got good engagement
what i guess this is this a question you can't actually answer but of course
the next follow-up question which i think is going to be on everybody's mind is what's my budget here what what should i pay these guys to to help me
yeah and my response is pitch right pitch of them if you can find more just get pitch as many negotiate as
much as you can right and then they say because some of them will tell you a hundred dollars some of them will say fifty dollars some of them will say two
thousand dollars they're all over the place these prices you just have to negotiate and then use some negotiation
skills lay that out in a spreadsheet kind of vet them on like those criterias we
match we talked about before and go from there that's how you'd establish price from a niche to another niche and if
you're working with a fintech app if the price is going to be extremely different than a supplement app a supplement brand
than um a fitness wear brand so it's going to be all over the place every time and it's
that's really what you've got to take into consideration influencers that can talk well in front of the camera will
naturally charge more but they can be quite useful if you're looking to promote a supplement brand but you don't
care as much if you're looking to promote an activewear brand so just go through that negotiation process talk
to as many as you can and that's really how i'd approach it and then you'll get a kind of average and medium price and
you're gonna be okay this is what we're willing to pay and then you can you can take it from there great
so you would go to your micro influencers you ask them what their costs are or what their price is some of
them will are going to read somewhere that don't say or whoever charges five million dollars for a tweet
or whatever and think oh i can maybe charge grand you just like yeah that's not going to
work which is very very funny well it's gonna happen it's gonna happen i tell you it's
crazy so when i'm when i'm uh i guess does the same
let's assume uh i'm not a startup brand let's assume you know i'm turning over a million two
million online we're a pretty reasonable company um does the same strategy apply or should i
be then thinking actually i can throw a bit more money at this and maybe get a bit more power behind it
um which means in my head it has the potential to go wrong even quicker
yeah i mean um how should i be thinking if i if i have maybe got a few a few
let's break it down like one meal to five mil kind of online brand usd so you know in pounds it's a little lower but
essentially what we're looking at here is um is essentially i'd throw more money at it
in two ways white listing kind of the influencer post pardon me if you if you collaborate with
an influencer you can tag it as a partnership and you can put paid media budget behind it that's something that
i'd start playing with in terms of paid media putting that behind the influencer that works for tick tock
instagram and facebook by the way so you can do it in these in these platforms um and additionally i'd also try working
with some bigger influencers that have some you know thought leadership in
in your space that could be worth exploring as well you know and still talking relatively small
influencers but k to k might move the needle strongly for you so i tried testing different kind of waters
um and yeah that's essentially how i'd expand and just you know see where we can use it and you know additionally
you can use the content in your paid media strategy so if you have your you're most likely doing paid media
quite a lot if you're in that sales range so using that influencer generated content in your paid media can
definitely unveil some interesting angles that you didn't think about what's interesting there is you know
let's say you're like okay we're going to target males that are into fitness right and then you can get these
people to create content for you and you can say okay we want people from different ethnicities right and then we
want to test different things and you can just go and create content with these kind of creators and you could say
okay we're going to target mothers and then we're going to go with to you know here and we want to target these
monitors and you're going to get mother relevant content around these influences let's say you're like okay we want to target grandmothers for the same you
know multi vitamin you talked about earlier then you can go okay let's go and target older people that are instagram and get them to create content
around that and then you you can just add that to your paid media so that's how we see kind of our clients using
micro influencers as a way to kind of decentralize our content creation and leverage it to to expand essentially to
new audiences and their paid media so it becomes a good tool to kind of scale up your your paid media to new audiences
that you didn't think you could reach before that sounds really interesting so i've
you know let's say um uh the brown vegetology comes to me i've got followers or whatever on
instagram are they sponsoring you no no i actually work with them uh hence the reason they're on my own
uh no no um so i'm just kind of thinking i i go to
uh the influencer and they're going to create influencer generated content and am i right in assuming that if the
influencer is worth their salt they're going to be able to tell me what kind of content is going to be good for them to
create do i need to tell them what i want but you might have to tell them as well
right it just depends on what you're looking to create we have clients that come to us they come to us with like a very specific storyboard that becomes really
hard right and you know but in the case where you're like hey we just want to let them create what they think is best to resonate with
their audience then you know you you you let them do their thing but you have to make sure that you specify what you want
so that and give them content examples what i recommend doing is like go into the facebook ads library check out your
competitors what kind of ads are they running are they using ugc look at what they're the content they've created in
the past the influencers content they've created the past build a kind of a mood board of like hey here are some content
examples that we absolutely love please build something along those lines that's like how we direct we do our creative
direction very good and is there is there a diff
difference for example i mean you mentioned earlier about getting the influencer to create video
and so i'm assuming actually getting them to create video and tell stories on video is probably better than shooting
say some images would that be right or would actually that be something worth testing
yeah i i definitely you know depending on your content needs if you're like hey we need some kind of still images for
our instagram and our amazon listing and our facebook whatever like you know you then you can get people that shoot
better images but if you're looking to create video content in because we've i mean we've learned that
the hard way right but if an influencer doesn't have video content on their feed they're most likely not good video
content creators that's that's just what's gonna happen so yeah check out for these things and then
you know some people are good at creating still images and yeah uh video is definitely better in my sense many
ways but still images still work and ads for for multiple reasons so i would definitely mix it up and just just map
out your content needs before kind of like shooting everything hey there are you a business owner here at oregon
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customer service and even coaching and consulting just so that you can do what matters most save yourself the time and
the money and let us handle the day-to-day tasks this way you can run your business without having to worry
about the boring stuff so what do you say are we a good fit for each other come check us out at oreodigital.com and
let us know what you think
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[Music] maybe um if i take a step back here and just sort of think a bigger picture
why would i as a brand want to entertain the idea of a micro
influencer strategy why would i why would i want to go down this road of
of trying to get people to work with yeah that's a good question i mean
to be fair you're gonna drive sales right it can be a profitable sales channel depending on your product and
kind of the resonance you're able to build um and then after that the other kind of plus values are you get content on a
consistent basis give that to your social media manager or team or give that to your paid media manager or team
and just you can feed them consistently good content that they can just rehash repurpose and boom redistribute
everywhere all the time that's one big asset and then another one is like
pick their brains like you've got tons of people that spend too much time on social media and you can use them yeah
that's yeah i mean it's crazy and you can just ask them like hey what what trends are or should we be aware of what
are the products that you buy that you know you you just absolutely love that are doing social media well and then you can
just ask them tons of questions on covered trends on cover kind of new products that you should be selling like
you know what that veggie veggie um supplement you're talking about right hey what other supplements
do you take right let's ask these influencers that let's find out you know like hey what are you what else are you
taking and interesting new products lines that we could be thinking about why are you taking them right and then
you know just ask questions pick their brains and get that insight that's super powerful stuff from coming from people
that spend a lot of time on social media and you can learn the language they use when
they're talking about it yeah that's really interesting because i mean i i appreciate the obvious answer to that
question would have been you're gonna drive sales right this is the whole reason yeah we do all of these things yeah but i like you get these little
sort of side benefits you can actually drill down you can get them to explain to you what's working for them what's
why they do different things and and understand the trends i like that so there's that whole research side of things as well
um i find the whole idea um if i'm honest
with you david if the micro influencer strategy is on one hand i can see the benefit of of
it on the other hand i'm like this feels like it could quickly get out of
hand like how am i going to manage say micro influences um yeah and
that's that's why we have a business right yeah
that's like what you described right there is kind of like the sweet spot entry point for like all the brands we
work with is like okay we're managing this in-house this is breaking left and right and we just need you know we need
someone to help us manage this and it's just like because we haven't talked about the white listing permissions we haven't talked about the back and forth
though why did you post when we told you to get it approved before you post kind of discussions to have with these
influencers and then you know there's yeah that's that's exactly where it gets out of hand yeah typically people will
have someone in the house to manage it it's going to come to that point and or you can hire an agency or use a
tool and whatever there's so many ways to approach it but it scaling it
is is this is a firsthand it's a it's a human relationship and it's with people
that are not treating it as their full-time business so with these things with these things in
mind it's bound to break yeah that's a very go in with your eyes wide open basically good but it's also
going to cause you a little bit of pain and angst along the way more than likely yeah and it's not a paid media play
where you just you know facebook will gobble up your money and just give you tools to make it simpler and simpler
that's not the reality of these things people you know we're thinking of putting a piece
together at some point of just like common excuses right because we see them all across like the board right you know
how many excuses we get and it's just like what can you read this time um you
mentioned uh you've mentioned it a couple of times now what do you mean when you say white list yeah so it's uh
on instagram you have this feature where the and the the instagrammer can um can
market with a paid collaboration with xyz brand and then as a as as the
company uh the promoter here you can put paid media budget behind the influencer so
you can say okay we're gonna run some sponsored like it would just appear like an in-feed sponsored post but it's by
the influencer and not by your brand so that's what you can do you can white list essentially the influencers content
okay are there are there benefits to doing that i mean it's just like you know there's
it's a it's a there's better art engagement more social proofing it's from the influencer side so there's tons
of benefits to it the best thing to do is just test it and see where it lands for your brand and
yeah you know you can you can target to people that know the influencer and so forth so there's tons of things you can
do that are very neat that can allow you to build up that social proofing yeah i've seen it i've seen actually more and
more as you mentioned it i've seen more and more of those sort of posts on instagram the sort of paid partnership
promotion type yes um it's becoming more and more popular isn't it i i
i was always intrigued by how that how that would actually work so um
let's say i i've sort of i've gotten over the headache idea and i'm i'm willing to give it a shot you know and
work at this realistically what sort of time frame should i be looking at so you
know is this something that i can try today and make a decision tomorrow whether this is going to work for me or or do i need to go you know what i'm
going to try this today i need to let this run for at least three or four months and then make a
decision you know what's the sort of time i'd give it three months i think that's like the the scale you're gonna be
wanting to operate this on um lower than that you're not gonna get enough content you might if you i mean
if you hit a successful content piece or whatnot then you're going to be like wow this thing works but in one month you
might not right you might need to tone it down tone it up change the targeting and so forth three
months is a good period i i turn it to like orchestrate collaborations right
that's what i do to give it a fair shot and from there you know take a decision so
okay can i do you mind if i ask you like a few real simple practical questions like
yeah sure um do you get the influences to sign a contract yep we do so we typically ask for
copyrights you know we give posting guidelines they a lot of the time don't read the
contract so it seems because they'll post before it gets approved but it it yeah and it just it just
happens that it gives us it gives us you know it just gives us uh to be frank like we get them to sign a
contract just because it it gives us some legal ground down the line we haven't had to use it we've sent a
couple cease and desist litter uh not cease and desist but what do you call it mizondomar i don't know the words in
english for that but where it's like hey you know you've promoted promised us you would post and you didn't post so you
know you have to post or else we'll take legal action but yeah so do you um
you get them to sign a contract and that's that's actually wise i think even if it's just me going to some of my clients uh you know i've just started
out i'm not going to use an agency but i'm going to i'm just going to go and get a few people micro influencers just
to start promoting my brand to have some kind of contract to me makes a lot of sense which is clear in terms of
expectations and payment structures do you i guess another practical question then is do
you typically pay the micro influencer up front do you pay them on completion how does that work
we pay on completion um we're an agency so that makes it easier in many ways because we have ongoing
kind of like relationships with a lot of them but usually they'll be fine with that uh you know or you can pay them as
soon as you've approved the content before they post and that can be a good battleground too but i wouldn't pay
anything before you have the final content ready to be posted at the very least
fantastic and i suppose um if i'm i've gone through all of this
whole process and you know i've chosen we've started working with is the idea that out of
that we find maybe i don't know five of them actually those guys are really good let's use them again and do
you keep using them for your brand or does that content get dry pretty quickly and the idea is you use a micro
influencer for a micro time i suppose rather than a you know continual basis
reuse your influencers reuse your influencers that's that's the best thing you can do
um they're their knowledge the product is going to get better their audience is going to be exposed to your product multiple times
you know there's tons of benefits to that and you know that they're easy to work with kind of like you know as an
agency owner we we hire contractors right and if you're a good contractor well you know we want to rework with you
and if you're not a good contractor then we don't want to work with you anymore kind of think of it that way in terms of
these influencers if they're creating good content they're easy to work with they generate revenues and whatnot
re-collaborate with them there's no reason not to and you know we've got we've got influencers are on retainers
right it's like okay we'll pay you x amount per month and you know just do two or three posts two or three store
whatever and then um you know sign up and say yes and we'll pay you every month to do that fantastic
and is it a case of um obviously you build up this relationship with them and they build and they they
grow with the brand is it as is it just as black and white
as i will pay you an agreed rate per post and we're just going to keep on doing that or do you find their success
in going to a micro influence and saying listen we're not going to pay you but we will pay you for success like an
affiliate link or that type of thing yeah what about quite a bit what i recommend there is just like at least show some some kind of like hey look
we're ready to give you you know whether it be right we're ready to give you plus performance i
it's very hard to sell on affiliate because everyone is always looking for affiliate deals kind of thing so
just put a little bit of skin in the game and it's going to help you open those doors of affiliates and yeah
that's how i'd approach it unless you're a very established brand right if you're if you're an established brand website
gets two million plus hits a month right you know you're you're big then then of course you can do
affiliate i mean they're they're gonna be quite happy to just receive free product for you because they know you
but if you're a smaller brand definitely recommend going down that route of like hey here's we'll send you some
product and we'll give you a commission if this closes and if they drive sales and you're like hey you're gonna get you
know commission and they drive for worth of sale they get an extra dollars and then it's like hey you want
to repost you know what not and yeah fantastic listen uh david i feel like um i've just
scratched the surface and one question leads to ten more in my head but i'm aware
and um i i feel like we can i say this all the time to guess i i we could keep going um but
how do people reach you how do they connect with you if they want to connect more um or have questions how can people
get getting yeah so they they can send me an email to david in beat dot agency
book a call directly on in beat that's i-n-b-e-a-t dot agency and yeah we can
just chat through and see how we we can help and i know we reference that agreement
um we have an agreement template on our i can send it to you afterwards in terms and uh so you can add it in the show
notes that's on oh that'll be cool yeah yeah i'll do that and then it's pretty straightforward there's not
too much in it it's not legal advice of course but it gives you a good baseline to
what you can use there much appreciated yeah we'll put that in the show notes and like like david says
it is not legal advice please do not take it it is not we are not lawyers
exactly i think that i think that's enough get out clauses right there [Laughter] david listen uh just quickly um
why don't you just let the folks know what you do at in beat agency uh what sort of things you do there if people
are interested maybe in you know they're a bit got a bit more cash in there looking at going down an agency route
we we help brands scale their micro influencer program that's essentially uh
what we do in a nutshell um for any director consumer brands mostly that's
our client base and that's what we do so we help them make it a sustainable sales channel we help them gather the content
at the right content we coordinate with their paid media team and so forth and make sure that we
we get the best output possible out of there that's essentially our kind of the gist of our whole offering fantastic and
is there like a specific um size of business that you work well with
like the million or million plus or yeah million plus is really where
we're putting a lot of focus in our efforts um but we do work with smaller brands as well i feel that's very
different to work with both types of brand um million and above is is a different ball game but yeah we've we've
yeah we work with and at least you know million in revenue is probably where we start from beyond below that we don't
seem to have um as much of what we need to make it successful
fantastic listen david appreciate you being on the show no doubt we will have you back on
again at some point in the future as this will no doubt change and evolve and you seem to be the man to talk to about
it uh so really appreciate your time thanks for watching yeah appreciate the invitation and for
sure if you if you want to have another conversation i'm available this is great fantastic thanks david
thank you there we go how was that was that all right
yeah that was great that was great fantastic thanks for doing that and sorry again for the
no worries yeah it's not like uh it's not like i was waiting uh i didn't have any work to do so
yeah very good very good so if you're an a if you're a company i do a lot of coaching
david and so people are just going to ask me this so it's just good to have ideas in my head if i'm in it if i'm a
com i tend to coach companies in the sort of one to ten million range that's my sort of sweet spot
um what sort of budget would you would would they need to have to use to use an
agency if they were going to get the best out of it do they need like a five grand a month budget a grand a month
whatsoever yeah we pilot we pilot campaigns typically like on a grand on a three month period so that's really
where we land in terms of like if you're like hey we want to give this a run let's do it and that's typically where
we follow bigger campaigns that we run we'll fall on that to range and yeah that's about but that million
million range is really what you're yeah pilot and then um that's how
we started then we kind of transition into kind of a longer agreement and so forth that's how we roll
fantastic and didn't you mention something about a database that you've developed or audio yeah
so we have uh mb.co which is a software product um to find influencers if you
know you need influencers with their email addresses that can be quite useful to your customer base uh if they're
looking to do it themselves and we're platformizing at that meaning that we're creating a platform where you fill out a
content brief you're like hey we need influencers like this does this this and then we match you with influencers that
are already work ready to work with you they're vetted by us so you know they're not going to drop and so forth and
that's going to be that's going to be out in qof next year fantastic well
listen when it's when it is out um drop me a line and we'll have you back on the show even if we just do like um
if we've got chance we'll do a whole show if we haven't um even if we just do like a quick five-minute promo or something
we can put it in one of the shows and just let people know that it's out there that's that's perfect
does that work yep that works great thank you very much
all right have a good day appreciate it you too enjoy the rest of your day bye thanks mate bye now
well a huge thanks again to my very special guest david all the way from canada and one more time all the all the
cheering for the canadians sadaf this is for you so in a world where every niche and subset
has an equal competitor how do you drive sales well david told us disney using
micro influencers now i know a lot of people are quite skeptical about the pair of micro influencers and even
confused about it on quite a huge scale so i know that david has helped you understand how it works and how it's
going to help you grow your business so massive thanks to david of course you can connect with david you can get all
of his links all of the notes and transcripts from today's show at
forward slash it's totally free you don't need any emails or any of that sort of stuff just
head on over have a look and if this week has not been enough for you
next week i have another fab guest andrew morgans you're going to love andrew he's such a cool dude i really
enjoy this conversation with uh andrew as we get to talk about five steps for successful i'm gonna
start that again five steps for successful amazon branding here's an excerpt from next week's conversation
brands will have amazing like social media content or lifestyle images and be like these photos are beautiful let's
put them up on amazon and if the photo you know a lot of a lot of searches happen on the mobile device
um people aren't reading the content even if the search algorithm is um and they're saying what are these
photos telling me and if the photo is not in one word in one sentence and one read telling you exactly what the
customer needs to get out of that photo it's not doing its job and so many times brands have these beautiful lifestyle
photos or different versions of the box pictures of the box you know and it's not calling out any
value well i'm looking forward to this one
like i said andrew is such a top bloke you're not going to want to miss it uh so if you've enjoyed this week if you're
looking forward to next week make sure you are subscribed to the show and if you're enjoying what we're doing i would
totally appreciate it if you could rate us on itunes or wherever you get your podcasts and even share out what we do
so we can connect with more folks from around the world yes now as i said at the start and as i've said uh a few
moments ago all of the notes links and transcripts of today are available for today's show online for free
at ecommercepodcast.net forward slash all that's left for me to say is a huge
thanks for listening come back like i say next week because andrew is going to be amazing you're not
going to want to miss it so yeah i'm looking forward to it i hope you are too so that's it from me
bye for now
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