Implement real-time customer support that resolves issues quickly whilst providing personalised assistance that improves satisfaction and conversions. Learn live chat optimisation, chatbot integration, and messaging strategy development that provides immediate help whilst supporting sales goals. From pre-sales questions to technical support, discover how to use messaging channels that enhance customer experience whilst driving business results.
Learn best practices for implementing chat as a primary customer communication channel. Fara reveals how to create conversations that feel natural rather than robotic, when to provide human escalation options, how to use your brand voice including emojis and informal language, and strategies for maintaining the personal touch whilst scaling through automation. Includes insights on customer preferences for different communication channels and how to give customers control over where conversations continue.