Execute successful influencer marketing campaigns that cut through social media noise and drive meaningful business results. Learn campaign planning, brief development, content approval processes, and performance measurement techniques that ensure your influencer investments deliver expected returns. Master the operational aspects of influencer marketing, from initial outreach to campaign analysis, whilst building relationships that support long-term brand growth.
The episode provides comprehensive guidance on executing influencer campaigns, from crafting the perfect outreach message ('no strings attached') to managing follow-up communications and tracking organic posting. Listeners learn that 40% of seeded influencers post organically without being asked, creating 2-3 pieces of content each—critical benchmarks for campaign planning.
The episode details practical campaign execution including content briefs, mood boards, deliverable scoping (posts, stories, videos), managing creator relationships, and handling common challenges like ghosting and delayed responses. David shares real-world examples from brands like New Balance and Nissan on structuring successful influencer collaborations.
Discover Dylan's external traffic strategies using TikTok creators on CPM models (pay per 1,000 views) rather than flat fees. Learn from real case studies comparing 500K follower influencers generating £1,000 sales versus 30K creators generating £30,000 through proper incentive alignment and user-generated content repurposing.
