Influencer Campaigns

Execute successful influencer marketing campaigns that cut through social media noise and drive meaningful business results. Learn campaign planning, brief development, content approval processes, and performance measurement techniques that ensure your influencer investments deliver expected returns. Master the operational aspects of influencer marketing, from initial outreach to campaign analysis, whilst building relationships that support long-term brand growth.

Five Steps to a Successful Product Launch

with Dylan LamfromOmirank

Dylan Lam reveals his "Future-Proof Product Launch Formula" that reduces platform dependency through systematic validation. Learn the five-step process from strategic research to Kickstarter launch that helps brands build sustainable revenue streams before touching Amazon. Discover why successful entrepreneurs don't put all their eggs in one basket and how external traffic generation creates competitive advantages in today's complex eCommerce landscape.

Why Giving Stuff Away Leads to More Sales with Influencer Seeding
Cody Wittick

Why Giving Stuff Away Leads to More Sales with Influencer Seeding

Discover why giving products away to influencers drives more sales than paying for posts. Cody Wittick reveals how influencer seeding—sending free product with no strings attached—generates organic content from 40% of recipients whilst building genuine brand advocacy. Learn the complete framework for identifying micro influencers, crafting outreach that actually works, and transforming free products into valuable user-generated content that compounds over time. Most brands settle for transactional influencer relationships; this approach builds communities instead.

Why You Should Be Using Micro Influencer Marketing And How To Do It Properly
David Morneau

Why You Should Be Using Micro Influencer Marketing And How To Do It Properly

Discover why micro-influencer marketing delivers better ROI than celebrity endorsements and how to implement it properly for your eCommerce brand. David Morneau from inBeat Agency shares his framework for finding the right micro-influencers, negotiating fair pricing, creating scalable content strategies, and building long-term partnerships that drive consistent sales. Learn the practical steps for starting small, avoiding common pitfalls, and turning micro-influencers into your decentralised content creation engine.