Influencer Performance

Measure and optimise your influencer marketing ROI with comprehensive performance tracking and analysis techniques. Learn how to set meaningful KPIs, track campaign effectiveness, and calculate the true value of influencer partnerships beyond vanity metrics. Master attribution strategies, engagement analysis, and conversion tracking that help you identify top-performing partnerships whilst optimising future campaigns for better results.

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5th May 2022

Why Giving Stuff Away Leads to More Sales with Influencer Seeding

with Cody WittickfromKynship

Discover why giving products away to influencers drives more sales than paying for posts. Cody Wittick reveals how influencer seeding—sending free product with no strings attached—generates organic content from 40% of recipients whilst building genuine brand advocacy. Learn the complete framework for identifying micro influencers, crafting outreach that actually works, and transforming free products into valuable user-generated content that compounds over time. Most brands settle for transactional influencer relationships; this approach builds communities instead.

29th Sept 2021Raul Galera

Referral Marketing JUST Got EASY

Discover how referral marketing can add 2-10% to your bottom line without additional advertising spend. Raul Galera from Referral Candy reveals the five essential elements of successful referral programmes, why referred friends should receive bigger rewards than advocates, and how to avoid common pitfalls like coupon site fraud. Learn the exact framework that's helping eCommerce brands turn satisfied customers into sales people, generating higher-quality customers who spend more and stay longer than those acquired through traditional advertising.