Influencer Performance

Measure and optimise your influencer marketing ROI with comprehensive performance tracking and analysis techniques. Learn how to set meaningful KPIs, track campaign effectiveness, and calculate the true value of influencer partnerships beyond vanity metrics. Master attribution strategies, engagement analysis, and conversion tracking that help you identify top-performing partnerships whilst optimising future campaigns for better results.

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5th May 2022

Why Giving Stuff Away Leads to More Sales with Influencer Seeding

with Cody WittickfromKynship

Cody shares concrete performance metrics and measurement strategies, including the 60% acceptance rate for product seeding, 40% organic posting rate, and 60-70% interest in deeper partnerships via NPS surveys. The episode covers how to track organic content, request usage rights, and identify top performers for contracted relationships.

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29th Sept 2021Raul Galera

Referral Marketing JUST Got EASY

The episode distinguishes between traditional referral marketing and influencer/affiliate approaches, helping users understand when advocates become influencers. Learn about VIP referral programmes for high-volume advocates, the bridge between customer advocacy and affiliate relationships, and how to measure performance when customers develop larger followings. Discover strategies for identifying and rewarding advocates who refer beyond their immediate social circles, including cash rewards for influencer-level activity.