Workflow Automation

Streamline marketing and business processes with intelligent automation that reduces manual work whilst maintaining personalisation and improving campaign effectiveness. Learn automation platform selection, workflow design, and trigger optimisation strategies that create efficient processes whilst maintaining quality control. From lead nurturing to customer onboarding, master workflow automation that scales operations whilst maintaining personal touch.

The 5-Step APPLE Framework That Quadrupled Customer Retention
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The 5-Step APPLE Framework That Quadrupled Customer Retention

with George BryantfromMind of George

George Bryant reveals his APPLE communication framework that increased a supplement company's customer lifetime value from $75 to $744 using just five strategic emails. He also shares the 'Triangle of Poop' - three critical mistakes that destroy customer relationships and provides actionable solutions for building retention through relationship-focused customer journeys.

Turn Your Small Business into Big Money
Elaine Pofeldt

Turn Your Small Business into Big Money

In this episode of the <em>eCommerce Podcast</em>, host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books <em>Tiny Business, Big Money</em> and <em>The Million-Dollar One-Person Business</em>. Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance of professional services and eCommerce businesses reaching seven figures, touching on the evolving digital landscape, including the rise of AI, and how entrepreneurs can thrive by going "rogue" and embracing innovation.

Behind The Brand With Mason
Kaus Manjita

Behind The Brand With Mason

Discover how Mason is democratising AI-powered personalisation for small eCommerce brands. Kaus Manjita reveals how her platform brings marketplace-level technology to solo-preneurs through no-code solutions, enabling intelligent customer understanding and decision-making that turns browsers into buyers. Learn about the three generations of commerce evolution and why the future belongs to brands that master consumer-centric discovery rather than search-based selling.