Workflow Automation

In this episode of the <em>eCommerce Podcast</em>, host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books <em>Tiny Business, Big Money</em> and <em>The Million-Dollar One-Person Business</em>. Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance of professional services and eCommerce businesses reaching seven figures, touching on the evolving digital landscape, including the rise of AI, and how entrepreneurs can thrive by going "rogue" and embracing innovation.

Returning guest Valon Xhafa from Bahamics does a deep dive into the disruptive power of AI in the world of eCommerce.

Discover how Mason is democratising AI-powered personalisation for small eCommerce brands. Kaus Manjita reveals how her platform brings marketplace-level technology to solo-preneurs through no-code solutions, enabling intelligent customer understanding and decision-making that turns browsers into buyers. Learn about the three generations of commerce evolution and why the future belongs to brands that master consumer-centric discovery rather than search-based selling.

Discover why most eCommerce entrepreneurs are stuck on the hamster wheel despite working 60-hour weeks. Yoni Kozminski reveals the critical distinction between delegating tasks and delegating accountability, sharing his framework for scaling from 12 to 400+ team members. Learn the five-tier process hierarchy that transforms operational chaos into scalable systems, where to find high-level talent capable of true ownership, and why meaning matters more than revenue metrics when building a business that lasts.

Discover how SMS marketing delivers 98% open rates and 300-3000% ROI for eCommerce businesses through strategic abandoned cart recovery, win-back campaigns, and post-purchase upsells. Tadej Bogataj reveals the three-message framework that recovers 300% more sales than email alone, geographic performance patterns across markets, and why most businesses fail by treating SMS like email with fewer characters. Learn the five-minute integration process, proven message sequences, and testing approach that eliminates risk whilst maximizing returns from this underutilized marketing channel.

Discover how referral marketing can add 2-10% to your bottom line without additional advertising spend. Raul Galera from Referral Candy reveals the five essential elements of successful referral programmes, why referred friends should receive bigger rewards than advocates, and how to avoid common pitfalls like coupon site fraud. Learn the exact framework that's helping eCommerce brands turn satisfied customers into sales people, generating higher-quality customers who spend more and stay longer than those acquired through traditional advertising.

Discover how automation transforms six-figure eCommerce businesses into seven-figure operations. Richard Schnitzel reveals why automation is a multiplier—amplifying good processes whilst exposing bad ones. Learn the four common pain points draining entrepreneur time, the framework for implementing automation without overwhelm, and why starting with simple data collection delivers compound value. From lead management to post-purchase sequences, explore practical automation strategies that scale your business whilst freeing time for strategic growth.

Discover how chatbot automation can reclaim hundreds of hours whilst driving eCommerce sales. Fara Rosenzweig reveals why successful businesses treat bots as revenue generators rather than just customer service tools, sharing the exact framework for creating conversations that feel human, not robotic. Learn how one scientist left her lab career to build a thriving agency powered by bots that work whilst she sleeps, and get a realistic implementation timeline requiring just 7-10 hours to transform your customer engagement.

Is your eCommerce site truly ready for Christmas 2020? Four leading experts reveal the systems, strategies, and tactical decisions that separate thriving retailers from those merely surviving the festive rush. From gift wrapping considerations to promotional calendars, discover why preparation beats improvisation every time—especially in a year as unpredictable as this one.

Growth hacking is dead—the term has become meaningless marketing jargon. Chris Raven reveals what actually drives business growth: holistic strategy across four pillars (Awareness, Acquisition, Conversion, Retention), ruthless prioritisation using ICE scoring (Impact, Confidence, Ease), and transparent execution through visual Kanban boards. Discover why most businesses drown in disconnected tactics, how to focus on what truly matters, and the framework that turns marketing chaos into measurable results for businesses from startups to multinationals.