Most ecommerce founders have tried AI. Few are using it in a way that actually changes their business.
The difference isn't the tools — it's knowing where to start and what to ask. This free starter kit walks you through five proven AI use cases, with the exact tools, prompts, and workflows we use across our own stores.

Free · Instant download · No spam, ever
Created by Matt and the team who not only host the eCommerce Podcast, but also have a portfolio of eCommerce brands.

56% of CEOs report zero measurable ROI from their AI investments. It's not the tools — it's how (and whether) you're using them.
There's a clear gap between "I've tried AI" and "AI is genuinely changing how I run my business." This starter kit closes that gap.
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<h2>Sound familiar?</h2> <p>56% of CEOs report zero measurable ROI from their AI investments. It's not the tools — it's how (and whether) you're using them.</p> <ul> <li><strong>"The output is always so generic."</strong> – Without context about your business, every AI session starts from scratch. It's like hiring a new employee every morning who knows nothing about you.</li> <li><strong>"There are too many tools — I don't know where to start."</strong> – The AI landscape is noisy and moves fast. Most founders try a few things, get mediocre results, and quietly abandon it.</li> <li><strong>"It feels like more work than just doing it myself."</strong> – That changes when you use AI deliberately, with the right prompts and context. The gap between dabbling and integrating is smaller than you think.</li> </ul> <p><strong>There's a clear gap between "I've tried AI" and "AI is genuinely changing how I run my business." This starter kit closes that gap.</strong></p>
Dive deeper into this topic with this podcast episode
Most ecommerce founders have tried AI but 56% of CEOs report zero ROI from their investments. Matt Edmundson shares the exact four-tool AI stack his company uses daily, costing around £350 a month, and explains how combining Claude Code with Obsidian creates a thinking partner that knows your entire business. From deep research with Perplexity to on-demand podcast creation with Notebook LM to product lifestyle images with Nano Banana, this is practical AI usage that's generating real returns.