Conversational AI

Deploy chatbots and virtual assistants that provide helpful customer support whilst reducing support costs and improving response times for common customer inquiries. Learn chatbot development, natural language processing, and conversation design strategies that create valuable customer interactions whilst automating routine support tasks. From FAQ bots to complex customer service automation, master conversational AI that improves customer experience whilst increasing operational efficiency.

1 episodeTechnology & Automation→AI & Intelligence

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The 25 Questions That Make Amazon Rufus Push Your Product Higher

The 25 Questions That Make Amazon Rufus Push Your Product Higher

David BalanfromSelluna

Up to 40% of Amazon US sales now touch Rufus, Amazon's ChatGPT-style shopping assistant, and David argues this is the 2016 SEO moment all over again. Instead of typing keywords, shoppers ask Rufus questions about colour, size, age group and budget, and the assistant recommends specific products. He explains how to feed Rufus the right answers across the listing so it picks your product, and why brands moving early will defend ranking positions for the next decade while late movers fight for second place.

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