Supply Chain & Sourcing

Build reliable supplier relationships and robust supply chains that ensure product quality whilst maintaining competitive pricing and delivery reliability. Learn vendor evaluation, contract negotiation, and supply chain risk management strategies that protect your business whilst supporting growth objectives. From single sourcing to diversified supply networks, discover how to build supply relationships that provide stability whilst enabling competitive advantage.

3 episodesOperations & FulfilmentInventory & Orders

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The Elastic Band That Became a Global Brand

The Elastic Band That Became a Global Brand

Emma BurkefromLaceeze

The 'thing I wish I'd known' is all here. Their first Christmas, the bands started snapping — a cutting and manufacturing fault — so they pulled everything at peak selling season rather than risk kids getting duds in stocking fillers. Emma explains why 'it's not just a rubber band', why protecting reputation beat the short-term number, and why the manufacturer they switched to is now the single most important relationship in the business: a UK office plus China factory, same time zone, pick up the phone.

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Related Topics

Operations & Fulfilment → Shipping & Logistics

International Logistics

Navigate cross-border shipping complexities with strategies that ensure reliable international delivery whilst managing customs, duties, and regulatory requirements effectively. Learn international shipping documentation, customs clearance processes, and global logistics coordination that expands market reach whilst maintaining service quality. From duty calculation to restricted items management, master international logistics that support global growth whilst avoiding compliance issues.

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Operations & Fulfilment → Shipping & Logistics

Shipping Strategy

Develop strategic shipping approaches that balance cost, speed, and reliability whilst meeting customer expectations and maintaining profitability. Learn carrier selection, rate negotiation, and shipping zone optimisation strategies that reduce costs whilst improving delivery performance. From local delivery to international shipping, discover how to create shipping strategies that support customer satisfaction whilst controlling operational expenses.

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Operations & Fulfilment → Inventory & Orders

Inventory Management

Master inventory control systems that balance stock availability with cash flow whilst avoiding stockouts and overstock situations that hurt profitability. Learn demand forecasting, reorder point calculation, and inventory optimisation strategies that ensure product availability whilst minimising carrying costs. From ABC analysis to just-in-time ordering, discover inventory management techniques that support growth whilst maintaining healthy cash flow and customer satisfaction.

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Channels & Platforms → Marketplace Selling

Amazon Marketplace

Succeed on Amazon's marketplace with optimised listings, strategic advertising, and effective inventory management that drives sales whilst maintaining profitability. Learn Amazon SEO techniques, PPC campaign optimisation, and seller performance strategies that improve rankings whilst competing effectively. From product listings to customer service, master the Amazon-specific tactics that build successful marketplace businesses whilst maintaining brand integrity.

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International Expansion → Market Expansion

International Operations

Establish efficient international operations that support global growth whilst managing complexity and maintaining service quality across different markets and time zones. Learn international logistics, multi-country management, and operational scaling strategies that enable global expansion whilst controlling costs and complexity. From supply chain coordination to customer service localisation, master international operations that support growth whilst maintaining efficiency.

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Operations & Fulfilment → Product Information

Product Data Management

Centralise and optimise product information management with systems that ensure accuracy, consistency, and completeness across all sales channels whilst reducing manual work. Learn PIM system implementation, data quality control, and information architecture strategies that support multi-channel selling whilst maintaining data integrity. From SKU management to attribute standardisation, master product data systems that support growth whilst reducing operational complexity.

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