
The £500 Tool She Uses to Fact-Check Her Marketing Agency
Rachel HanrettyfromMademoiselle Macaron.
Rachel's phrase: "gaslit by my own business" — the April-to-September lull every seasonal ecommerce brand navigates.
Listen to EpisodeBuild consistent sales momentum with strategic seasonal planning that maximises opportunities throughout the entire year. Learn how to create promotional calendars, align campaigns with shopping patterns, and develop seasonal strategies for everything from back-to-school to Mother's Day. Master the art of year-round planning that ensures consistent growth whilst preparing for peak seasons and capitalising on every sales opportunity.

Rachel HanrettyfromMademoiselle Macaron.
Rachel's phrase: "gaslit by my own business" — the April-to-September lull every seasonal ecommerce brand navigates.
Listen to EpisodeAnalyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.
Create actionable reporting systems that provide stakeholders with relevant insights whilst automating data collection and presentation for efficient decision making. Learn dashboard design, KPI selection, and reporting automation strategies that communicate performance effectively whilst supporting strategic planning. From executive summaries to operational reports, discover reporting approaches that inform decisions whilst saving time and improving clarity.
Maximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.
Leverage strategic partnerships to expand your reach whilst strengthening your brand through association with complementary businesses. Learn partnership identification, collaboration development, and co-marketing strategies that create mutually beneficial relationships whilst maintaining brand integrity. From co-branded products to joint marketing campaigns, discover how to build partnerships that amplify your brand's impact whilst opening new growth opportunities.