Data Strategy

After 17 years building Jersey Beauty Company, Matt Edmundson shares the uncomfortable truths about selling an eCommerce business. Discover why building with eventual sale in mind transforms business operations, how different buyer types affect valuation, and the due diligence realities nobody mentions. Learn which documentation to maintain from day one, how to structure for clean exits, and when the right time actually arrives. Essential insights for any eCommerce founder considering their exit strategy.

Most eCommerce businesses let tools substitute for strategy when it comes to analytics, spending thousands on advertising without understanding what actually drives growth. Michael Loban from InfoTrust reveals why measurement plans must come before tool selection, how two to three percent improvements compound into transformative results, and why the coming privacy transformation will force businesses to become more intentional about data collection. Discover the analytics habit that separates growing businesses from those stuck guessing what works.

Discover how automation transforms six-figure eCommerce businesses into seven-figure operations. Richard Schnitzel reveals why automation is a multiplier—amplifying good processes whilst exposing bad ones. Learn the four common pain points draining entrepreneur time, the framework for implementing automation without overwhelm, and why starting with simple data collection delivers compound value. From lead management to post-purchase sequences, explore practical automation strategies that scale your business whilst freeing time for strategic growth.