Develop comprehensive data management approaches that maximise the value of customer information whilst ensuring privacy compliance and building competitive advantage through data assets. Learn data collection strategies, governance frameworks, and analytics implementation that support business objectives whilst maintaining customer trust. From first-party data development to advanced analytics deployment, master data strategy that drives insights whilst protecting privacy.
Amy Leinbach shares how she built BigBeeLittleBee by staying focused on solving problems rather than being attached to specific solutions, leading to the creation of their hero product line. She reveals how involving her 10-year-old daughter in the business teaches resilience whilst demonstrating that public failure matters far less than we think.