Data Strategy

We explore why capturing and centralising data forms the foundation of effective eCommerce automation. Richard emphasises that automation without good data creates "task saturation"—where entrepreneurs waste mental energy switching between systems instead of making strategic decisions. The episode covers practical approaches to consolidating purchase data, lead information, and shipping details into single sources of truth. Richard provides a step-by-step guide for implementing your first data automation: capturing all sales transactions in a Google Sheet that builds historical records for informed decision-making.

Amy candidly shares her biggest challenge - managing data effectively. She developed her own approach to spreadsheets and analytics that works for her brain, emphasising the importance of finding your own way into data rather than following someone else's system.

Matt stresses the importance of systematic documentation and data management from day one to facilitate smoother due diligence. He discusses creating organized records of policies, procedures, compliance updates, and operational decisions that buyers will scrutinize during the sale process.