Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.
This episode provides deep insights into Amazon marketplace optimisation, covering product detail page fundamentals, image stack strategies, and the critical importance of conversion rate optimisation. Tim explains why mastering these basics is essential before any advanced tactics, sharing real examples of how poor optimisation (like the 0.1% conversion rate case) can completely undermine marketing efforts regardless of traffic quality.
Will provides detailed guidance on optimizing Amazon listings, dealing with AI-driven title changes, and understanding Amazon's ranking algorithms including the halo effect and sales velocity importance.
Sean Stone reveals why successful Shopify strategies often fail on Amazon, where 20% conversion rates are expected versus Shopify's 3%. Through his PAIR framework (Promotions, Advertising, Inventory, Rankability) and conversion rate benchmarking tools, sellers can identify "rankable" products and systematically climb organic rankings by treating Amazon as a competitive marketplace rather than another sales channel.
The 'saving the best till last' segment reveals how influencer marketing can 13x marketplace sales by solving Amazon's 'cold start problem' through external traffic that signals product quality to marketplace algorithms.
Friedrich Schwandt, founder of Statista and ECDB, joins Matt Edmundson to discuss leveraging ecommerce data for business success. They explore the power of numbers in decision-making, the challenges of international expansion post-Brexit, and surprising trends in the ecommerce landscape. Friedrich shares insights on data collection methods, the rise of social shopping in China, and the unexpected performance of platforms like Shein and Temu. The conversation delves into the importance of brand building, customer retention, and profitability in the evolving ecommerce sector. Friedrich challenges conventional growth strategies, emphasizing the need for businesses to rethink their approach in light of changing market dynamics and the increasing importance of sustainable profitability
Most eCommerce entrepreneurs chase vanity metrics whilst remaining blind to what actually drives profitability. Nathan Hirsch reveals how proper bookkeeping transformed his journey from a struggling Amazon seller to building a $12 million business sale. Discover the financial foundations that separate successful eCommerce businesses from those that never reach their potential, including the integration strategies and profit-focused metrics that create valuable, sellable companies.
Discover why 95% of eCommerce ventures fail whilst 5% achieve genuine independence through Nahar Geva's systematic approach to product research and business scaling. From his 12-hour daily commitment to mastering eBay in 2015 to building ZIK Analytics, learn the mindset shifts, validation frameworks, and platform strategies that separate successful entrepreneurs from casual side-hustlers seeking quick profits.
Paul Rafelson transforms the typical seller-platform relationship by teaching eCommerce businesses to leverage government pressure and regulatory frameworks strategically. From facilitating over £500 million in exits to becoming the most cited source in Amazon antitrust investigations, he reveals how proper legal preparation and regulatory understanding create competitive advantages that traditional marketing approaches cannot match.
Amazon has fundamentally shifted from an organic marketplace to a "pay to play" advertising ecosystem, creating new challenges and opportunities for sellers. Jon Tilley reveals how enterprise brands with deep pockets now dominate competitive categories, while specialist Amazon agencies experience explosive growth serving both traditional retail brands and individual sellers. Despite increased competition, significant opportunities exist in emerging international markets and niche categories, with unprecedented exit potential through the aggregator boom—but success now requires sophisticated strategy, substantial capital, and data-driven decision making rather than casual product launches.
With 2.5 million third-party sellers on Amazon, deciding whether to join the platform requires careful analysis beyond simple opportunity assessment. Adam Shaffer from Phelps United reveals the framework successful brands use to determine if Amazon suits their business, examining product characteristics, resource requirements, logistics complexity, and brand protection imperatives. Discover why Amazon can be both your best friend and worst nightmare, when the investment makes sense, and how to approach the platform strategically rather than opportunistically.
Discover why Amazon's best-selling products are actually the worst ones to sell and learn Tim Jordan's systematic approach to finding winning products before they become saturated markets. Through keyword research instead of sales volume analysis, trade show intelligence gathering, and his unique Marfan Syndrome diagnostic framework, Tim reveals how to identify high-demand products with minimal competition. Learn where to find product inspiration, which software tools matter, and how to collect evidence that builds confidence in product selection decisions
Discover the seven-step framework that has helped over 10,000 eCommerce brands successfully expand into European markets, generating 30% of their US revenue from Europe. Andy Hooper reveals why Brexit is easier than you think, why the Netherlands is your gateway to Europe, and how the unsexy work of compliance prevents catastrophic problems later. From market research through strategic growth, learn the proven pathway that transforms European expansion from overwhelming complexity into systematic execution
Discover how to dominate Amazon through strategic branding rather than price wars. Drew Morgans reveals his five-step framework used by 250+ brands to maintain #1 bestseller positions whilst charging double competitors' prices. Learn why Brand Registry unlocks premium positioning, how to create Amazon-specific content that converts, and why exceptional customer service becomes your competitive advantage. Essential insights for UK and European sellers entering Amazon's next growth phase.
Discover how independent eCommerce retailers can compete with Amazon through strategic distribution and authentic mission-driven branding. Jeremy Bodenhamer reveals the six pillars of distribution excellence—packaging, shipping, operations workers, warehousing, data, and robotics—where small businesses can outmanoeuvre giants. Learn why Amazon cannot compete with your authenticity, how to start small whilst building systematically, and practical strategies for beating the world's largest retailer at its own game.
Discover whether Amazon is the right platform for your eCommerce business with insights from ZonGuru co-founder Jon Tilley. Whilst most online stores struggle with 2-3% conversion rates, Amazon listings can achieve up to 30%. Learn Jon's "niche within a niche" strategy, the five essential questions for validating product ideas, and how to use Amazon as a customer acquisition channel rather than just a sales platform. This comprehensive guide covers everything from fee structures to scaling strategies for building a sustainable Amazon business.
Discover how Nancy Badillo drives 90% of her Etsy traffic from Pinterest using organic strategies that require no advertising spend. After losing her job during COVID-19, Nancy transformed her side hustle into a six-figure business by mastering Pinterest SEO, video pins, and Tribe amplification. Learn the five-step system for using Pinterest as a search engine to drive unlimited traffic to your Etsy store, plus the mindset shifts that separate struggling sellers from those building thriving brands.
Discover why proper barcode implementation transforms eCommerce businesses beyond simple product identification. From Amazon's daily GS1 verification requirements to brand protection mechanisms, Lorna Leaver reveals how GTINs serve as product passports enabling global commerce. Learn the "one product, one code" principle, understand when product changes require new barcodes, and explore why unofficial eBay barcodes fail marketplace verification—costing businesses far more than legitimate GS1 licensing.
