Build engaged brand communities that foster customer relationships whilst creating valuable user-generated content and peer-to-peer support networks. Learn community platform selection, engagement strategies, and moderation techniques that create thriving spaces whilst supporting business objectives. From Facebook groups to dedicated forums, discover how to build communities that enhance customer experience whilst generating valuable insights and advocacy.
Discover how Lucy built an engaged community before having a defined audience by consistently showing up with radical transparency. Her approach to "oversharing every single detail of the journey" created parasocial relationships where customers felt they knew her personally, transforming purchasing decisions into acts of supporting a friend rather than buying from a company.
Gareth Everard of Rockwell Razors shares his contrarian approach to ecommerce, including deliberately avoiding subscription models and focusing on authentic customer relationships instead. He reveals his four-lever framework for business optimization and explains why building community is essential for sustainable ecommerce growth in an era of rising advertising costs.
Thomas Lalas, a subscription retention expert, shares how to move beyond lazy 'subscribe and save' models to create compelling subscription offers that truly retain customers. He reveals his bite-sized masterclass approach using Typeform to educate customers and drive strategic upsells, emphasizing that the first two weeks post-purchase should be treated as part of the product experience rather than an afterthought.
Raul Galera's Ecommerce Agency Confidence Index reveals how global uncertainty affects online sales, from submarine disasters to election anxiety. Despite rising price sensitivity, brands increasingly favour agencies over in-house teams for their collective intelligence. The solution? Building customer advocacy programs that create uncertainty-resistant business models, transforming customers into marketing assets who promote brands regardless of external market conditions.
Ana Estrougo, founder of the Octopus Club, a secondhand marketplace for maternity, baby, and kids' items shares her journey from conceptualising the Octopus Club to its current success and the challenges and triumphs she has faced along the way.
The future of e-commerce lies in creators becoming personalised storefronts rather than promotional partners. Vinod Varma reveals how successful brands build community-driven creator relationships instead of transactional campaigns, using systematic approaches that prioritise authenticity over follower counts. Discover the framework that's generating 387% ROAS through gifted campaigns and why micro-creators with 3,500 followers are outperforming mega-influencers for billion-dollar brands.
Discover how John Roman transformed BattlBox from a startup to a $30 million subscription empire by treating TikTok as a search engine and building genuine communities through content. Learn the systematic approach that grew their YouTube channel from 55,000 to 570,000 subscribers, why only one in twenty videos should sell directly, and how consistent educational content creates compound growth that traditional advertising cannot match.
Discover how Omar Zenhom transformed spectacular failures into building WebinarNinja, a platform serving over a million users. Learn why he closed a profitable eCommerce business, how pre-selling validated WebinarNinja before building, and why teaching is the new selling for eCommerce stores. Omar reveals the frameworks that separate entrepreneurs who thrive from those who merely survive, including when to persist and when to walk away from businesses that don't serve you.
