Win-Back & Re-engagement
Revive dormant customer relationships with strategic win-back campaigns that reignite interest whilst providing compelling reasons to return and purchase again. Learn re-engagement strategy development, campaign timing, and incentive optimisation that brings lapsed customers back whilst maintaining profitability. From special offers to product updates, master the techniques that turn inactive customers into active buyers again.
Stop Losing Customers After They Click Buy Now
Ken discusses strategies for preventing customers from leaving in the first place, which directly relates to win-back tactics. The five-message rule—waiting to ask for reviews or send coupons until after delivering five value messages—prevents the early disengagement that typically requires win-back campaigns later. The episode covers how to maintain ongoing dialogue with customers through personalised journeys that adapt based on engagement levels, keeping them connected rather than needing to win them back.