Win-Back & Re-engagement
Revive dormant customer relationships with strategic win-back campaigns that reignite interest whilst providing compelling reasons to return and purchase again. Learn re-engagement strategy development, campaign timing, and incentive optimisation that brings lapsed customers back whilst maintaining profitability. From special offers to product updates, master the techniques that turn inactive customers into active buyers again.
Stop Losing Customers After They Click Buy Now
Less than 30% of customers buy a product or service a second time, and subscription brands lose 50% of their customers within 90 days. Ken Rapp from BluStream reveals how brands can stop this leak through strategic post-purchase engagement across three stages: unboxing, usage, and care. By delivering personalised, timely support through messaging platforms, brands are achieving 30% increases in repeat sales and 30% reductions in churn—transforming the critical "doorstep to delight" phase that most competitors are still ignoring.