Optimise your website's loading speed and performance to improve user experience whilst boosting search rankings and conversion rates. Learn technical optimisation strategies, image compression techniques, and performance monitoring tools that ensure your site loads quickly whilst maintaining functionality. From Core Web Vitals to CDN implementation, discover how to create fast, reliable shopping experiences that keep customers engaged.
Ben reveals the hidden technical debt problem plaguing most Shopify stores: deleted apps leave code behind that continues to slow down sites. The episode explores how brands accumulate technical debt through widget overload, with one example showing a $20M brand that had installed and deleted 150 apps over seven years, creating a 'spider web' of code. Listeners learn why page speed matters exponentially more on mobile, how orphaned code compounds over time, and practical steps to audit apps and clean up unnecessary code. Ben emphasises that every fraction of a second counts for mobile shoppers who are doom-scrolling and impulse-buying with zero patience.
Learn how page speed optimisation directly impacts your bottom line through reduced advertising costs and improved customer experience. William Belk reveals systematic approaches to eliminating performance killers in Shopify stores.
Matt emphasises site speed as a critical but often overlooked element of Black Friday success. The episode covers how to audit site performance using Google's speed checkers, why site speed becomes crucial when traffic spikes during peak sales periods, and the direct impact on conversions when frustrated customers leave for competitors' faster-loading sites.
Discover how technical issues you don't know about could be costing thousands daily. Valon's Flow technology reveals how seemingly minor problems like payment failures or image loading issues create significant revenue loss. Learn to prioritize technical improvements based on their actual financial impact rather than frequency alone.
While not the primary focus, the episode touches on site performance considerations in the context of CRO, particularly regarding page load times, the impact of testing during site redesigns, and ensuring new templates don't create friction. AJ discusses how launching redesigns without testing can create a 'rocky, jagged mountain' experience compared to the 'smoothed out process' customers had adapted to.
The episode addresses a critical but often overlooked aspect: how changing website design for Christmas (navigation colours, button styles) can confuse customers and damage conversion rates. Users learn the strategic approach of making emails and social media festive whilst maintaining familiar navigation and conversion elements that customers have learned, balancing festive feelings with usability patterns that drive sales.
