Site Performance & Speed

Optimise your website's loading speed and performance to improve user experience whilst boosting search rankings and conversion rates. Learn technical optimisation strategies, image compression techniques, and performance monitoring tools that ensure your site loads quickly whilst maintaining functionality. From Core Web Vitals to CDN implementation, discover how to create fast, reliable shopping experiences that keep customers engaged.

Black Friday Part 4 - The Mom Test and 8 More Tips That Actually Work
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Black Friday Part 4 - The Mom Test and 8 More Tips That Actually Work

with Matt EdmundsonfromAurion

Matt emphasises site speed as a critical but often overlooked element of Black Friday success. The episode covers how to audit site performance using Google's speed checkers, why site speed becomes crucial when traffic spikes during peak sales periods, and the direct impact on conversions when frustrated customers leave for competitors' faster-loading sites.

Shopify Success: Boosting Your Bottom Line with Page Speed Optimisation
William Belk

Shopify Success: Boosting Your Bottom Line with Page Speed Optimisation

Most Shopify store owners unknowingly sabotage their advertising ROI through poor page speed optimisation. William Belk reveals how redundant apps, blocking JavaScript, and bloated CSS create "offensively bad" performance that increases ad costs and destroys customer experience. Learn his systematic approach to eliminating performance vampires, the psychology behind fast-loading pages, and practical steps to boost your bottom line through speed optimisation.

How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment
Valon Xhafa

How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment

Cart abandonment affects 70% of online shoppers, but most brands focus on recovery rather than prevention. Valon Xhafa reveals how AI can predict abandonment before it happens by understanding consumer psychology and the paradox of choice. His system analyses 250 behavioural data points to provide real-time interventions, whilst also predicting which products will be returned before purchase. This approach transforms cart abandonment from a recovery problem into a prevention opportunity.