Site Performance & Speed

Most Shopify store owners unknowingly sabotage their advertising ROI through poor page speed optimisation. William Belk reveals how redundant apps, blocking JavaScript, and bloated CSS create "offensively bad" performance that increases ad costs and destroys customer experience. Learn his systematic approach to eliminating performance vampires, the psychology behind fast-loading pages, and practical steps to boost your bottom line through speed optimisation.

Cart abandonment affects 70% of online shoppers, but most brands focus on recovery rather than prevention. Valon Xhafa reveals how AI can predict abandonment before it happens by understanding consumer psychology and the paradox of choice. His system analyses 250 behavioural data points to provide real-time interventions, whilst also predicting which products will be returned before purchase. This approach transforms cart abandonment from a recovery problem into a prevention opportunity.

Discover why "best practices" might be killing your conversion rates and how systematic experimentation beats guesswork every time. AJ Davis, former Google Optimize lead researcher and Experiment Zone founder, reveals the Batman utility belt approach to conversion optimization—combining analytics, usability testing, and A/B testing to drive consistent improvements. Learn why free shipping banners sometimes decrease conversions, how five-person usability studies surface 80% of problems, and why building a culture of experimentation creates the multiplication effect that transforms traffic into revenue.

Is your eCommerce site truly ready for Christmas 2020? Four leading experts reveal the systems, strategies, and tactical decisions that separate thriving retailers from those merely surviving the festive rush. From gift wrapping considerations to promotional calendars, discover why preparation beats improvisation every time—especially in a year as unpredictable as this one.