A/B Testing

Jeff Sauer explains how to cut through analytics overwhelm by focusing on the vital 20% of data that actually matters, using his 'eyes on the journey' framework to identify conversion leaks rather than tracking everything. He advocates for an 'anti-A/B testing' approach for smaller sites, emphasizing that fixing obvious problems is more valuable than endless testing when you lack sufficient traffic for statistical significance.

Matthew Stafford reveals why conversion rate is a vanity metric that can mask declining profits, introducing revenue optimisation as the smarter approach. Through analysing nearly a billion dollars in data, he has discovered that starting with checkout optimisation and working backwards multiplies the impact of every improvement. Learn the specific tweaks that generated 17% lifts for $60 million businesses and why desktops should convert at exactly twice your mobile rate.

Former homicide detective Dan Nikas reveals how to create personalised email marketing that cuts through AI-generated noise. By investigating customer behaviour, such as solving a case, focusing on one message per email, and extending conversations based on actual buying timelines (not arbitrary rules), brands can drive 20-30% of their revenue through email while building loyal tribes of customers who become their biggest advocates.

Tanner Holt reveals how businesses can avoid wasting thousands on websites nobody wants by using growth-driven design principles and £25 micro-tests to validate customer needs before building. His methodology helps create minimum viable products that evolve based on real user data rather than assumptions.

Discover Skip's systematic approach to testing and optimisation, where every campaign variable can be measured and improved independently. Learn how to use his conversion equation to identify which elements to test first for maximum impact.

In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.

AJ Asgari reveals how independent pharmacies are achieving 40% conversion rates through outbound calls and 20% upsell success using pre-populated carts and professional expertise. His turnkey solution transforms regulated industries by leveraging trust relationships and specialised knowledge to compete with retail giants like Amazon. Discover the framework that's helping local businesses use technology to extend rather than replace human connection, creating sustainable competitive advantages through personalised service and last-mile delivery excellence.

Discover how Focus Funnels' Taylor Frame uses hero product identification and focused acquisition funnels to scale eCommerce brands to six figures. Learn the systematic approach that's generated over £300 million in ad spend, from identifying your hero product through sales data analysis to building long-scroll landing pages that answer customer questions before they're asked. This data-driven strategy helps brands stop overcomplicating their marketing and focus on what actually converts cold traffic into profitable customers.

Discover how PetPlate's Amelia Coomber transforms one piece of content into 50+ high-performing ad variations through her modular creative system. Learn why traditional UGC approaches fail, how to build component-based content libraries, and the framework for creating ads that work on mobile-first, mute-first platforms. This tactical approach solves ad fatigue whilst enabling systematic testing and optimization.

Leonardo Caracas reveals the systematic playbook that scales eCommerce businesses from six figures to eight figures in 12 months. Discover the four KPIs that predict scalable businesses, why "only a few tests really matter," and the six-step framework that transforms growth trajectory. Learn why modern eCommerce is a content game, how product launch calendars accelerate growth, and the psychology behind pricing optimisation that drives immediate results.

Discover how Greg Writer built £17 million in revenue through strategic order bumps, upsells, and checkout optimization. Learn why checkout page order bumps convert at 75% compared to 22% for product page alternatives, plus the psychological principles behind post-purchase upselling that can transform any eCommerce business's profitability in today's expensive advertising landscape.

Facebook ads used to deliver 10x returns with minimal effort, but those days are over. Colby Flood reveals why platforms are automating media buying, leaving creative strategy as the final competitive advantage. Learn his three-phase framework that helped one startup triple revenue for two consecutive months, plus the 10% budget rule and systematic testing approach that separates winning campaigns from costly failures

Discover how growth driven advertising on Amazon leverages the extreme Pareto principle where just 2% of products generate 98% of revenue. Ryan Flannagan reveals why most sellers measure success incorrectly using ACOS instead of TACOS, shares his COMPETE framework for systematic optimisation, and explains how segment analysis provides competitive intelligence. Learn practical strategies for focusing resources on hero products whilst most competitors spread efforts ineffectively across entire catalogues.

Transform mundane customer interactions into magical experiences using Disney's proven seven-key framework. Vance Morris reveals how his 10 years at Disney, combined with real-world application in his own businesses, created a systematic approach to exceptional service. Discover the three-word process system, employee engagement secrets, and practical techniques for turning ordinary touchpoints into extraordinary customer moments that create raving fans and voluntary brand ambassadors.

Discover why traffic optimization is the most important skill for eCommerce growth, with insights from Chloe Thomas who reveals how three core marketing methods—SEO, search advertising, and email marketing—drive 75% of eCommerce traffic. Learn the granular approach to Google Ads that reduces costs whilst increasing conversions, why batch-and-blast email marketing no longer works, and practical steps to audit and improve your traffic sources. This comprehensive guide transforms traffic from a numbers game into a strategic advantage for sustainable business growth.