A/B Testing

Jeff Sauer explains how to cut through analytics overwhelm by focusing on the vital 20% of data that actually matters, using his 'eyes on the journey' framework to identify conversion leaks rather than tracking everything. He advocates for an 'anti-A/B testing' approach for smaller sites, emphasizing that fixing obvious problems is more valuable than endless testing when you lack sufficient traffic for statistical significance.

Matthew Stafford reveals why conversion rate is a vanity metric that can mask declining profits, introducing revenue optimisation as the smarter approach. Through analysing nearly a billion dollars in data, he has discovered that starting with checkout optimisation and working backwards multiplies the impact of every improvement. Learn the specific tweaks that generated 17% lifts for $60 million businesses and why desktops should convert at exactly twice your mobile rate.

Former homicide detective Dan Nikas reveals how to create personalised email marketing that cuts through AI-generated noise. By investigating customer behaviour, such as solving a case, focusing on one message per email, and extending conversations based on actual buying timelines (not arbitrary rules), brands can drive 20-30% of their revenue through email while building loyal tribes of customers who become their biggest advocates.

Tanner Holt reveals how businesses can avoid wasting thousands on websites nobody wants by using growth-driven design principles and £25 micro-tests to validate customer needs before building. His methodology helps create minimum viable products that evolve based on real user data rather than assumptions.

Discover Skip's systematic approach to testing and optimisation, where every campaign variable can be measured and improved independently. Learn how to use his conversion equation to identify which elements to test first for maximum impact.

In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.

AJ Asgari reveals how independent pharmacies are achieving 40% conversion rates through outbound calls and 20% upsell success using pre-populated carts and professional expertise. His turnkey solution transforms regulated industries by leveraging trust relationships and specialised knowledge to compete with retail giants like Amazon. Discover the framework that's helping local businesses use technology to extend rather than replace human connection, creating sustainable competitive advantages through personalised service and last-mile delivery excellence.

Discover how Focus Funnels' Taylor Frame uses hero product identification and focused acquisition funnels to scale eCommerce brands to six figures. Learn the systematic approach that's generated over £300 million in ad spend, from identifying your hero product through sales data analysis to building long-scroll landing pages that answer customer questions before they're asked. This data-driven strategy helps brands stop overcomplicating their marketing and focus on what actually converts cold traffic into profitable customers.

Discover how PetPlate's Amelia Coomber transforms one piece of content into 50+ high-performing ad variations through her modular creative system. Learn why traditional UGC approaches fail, how to build component-based content libraries, and the framework for creating ads that work on mobile-first, mute-first platforms. This tactical approach solves ad fatigue whilst enabling systematic testing and optimization.

Leonardo Caracas reveals the systematic playbook that scales eCommerce businesses from six figures to eight figures in 12 months. Discover the four KPIs that predict scalable businesses, why "only a few tests really matter," and the six-step framework that transforms growth trajectory. Learn why modern eCommerce is a content game, how product launch calendars accelerate growth, and the psychology behind pricing optimisation that drives immediate results.

Discover how Greg Writer built £17 million in revenue through strategic order bumps, upsells, and checkout optimization. Learn why checkout page order bumps convert at 75% compared to 22% for product page alternatives, plus the psychological principles behind post-purchase upselling that can transform any eCommerce business's profitability in today's expensive advertising landscape.

Facebook ads used to deliver 10x returns with minimal effort, but those days are over. Colby Flood reveals why platforms are automating media buying, leaving creative strategy as the final competitive advantage. Learn his three-phase framework that helped one startup triple revenue for two consecutive months, plus the 10% budget rule and systematic testing approach that separates winning campaigns from costly failures

Discover how growth driven advertising on Amazon leverages the extreme Pareto principle where just 2% of products generate 98% of revenue. Ryan Flannagan reveals why most sellers measure success incorrectly using ACOS instead of TACOS, shares his COMPETE framework for systematic optimisation, and explains how segment analysis provides competitive intelligence. Learn practical strategies for focusing resources on hero products whilst most competitors spread efforts ineffectively across entire catalogues.

Transform mundane customer interactions into magical experiences using Disney's proven seven-key framework. Vance Morris reveals how his 10 years at Disney, combined with real-world application in his own businesses, created a systematic approach to exceptional service. Discover the three-word process system, employee engagement secrets, and practical techniques for turning ordinary touchpoints into extraordinary customer moments that create raving fans and voluntary brand ambassadors.

Discover how old-school direct marketing principles generate 5-7% conversion rates and £100 profit per order for Cody Bramlett's supplement empire. Learn the anatomy of long-form sales pages that build know-like-trust in single sittings, the "swipe and deploy" methodology for adapting successful tactics across industries, and practical steps for implementing direct marketing approaches whether you're launching new products or optimising existing eCommerce operations through affiliate partnerships and strategic funnel optimisation.

Most eCommerce businesses chase A/B testing whilst missing the brutally effective optimization method that works better: user research. Oliver Palmer reveals why talking to just five customers delivers more insights than sophisticated testing programmes, why software vendors' promised results are rare exceptions, and how to conduct practical user research that uncovers the real barriers preventing purchases—even with limited budgets and traffic.

Discover why "best practices" might be killing your conversion rates and how systematic experimentation beats guesswork every time. AJ Davis, former Google Optimize lead researcher and Experiment Zone founder, reveals the Batman utility belt approach to conversion optimization—combining analytics, usability testing, and A/B testing to drive consistent improvements. Learn why free shipping banners sometimes decrease conversions, how five-person usability studies surface 80% of problems, and why building a culture of experimentation creates the multiplication effect that transforms traffic into revenue.

eCommerce marketing has fundamentally shifted in 2022. Kenny Gray from Grayt Media reveals how iOS tracking changes, evolving consumer behaviour, and platform algorithm updates require completely new approaches. Discover why "make TikToks, don't make ads" captures the native content revolution, how five essential email types drive reliable revenue when retargeting fails, and why successful brands think multi-platform rather than optimising channels in isolation. Learn the testing frameworks and audience-building strategies scaling brands to consistent six and seven-figure months.

Discover how Joseph Wilkins transformed boring products into viral video sensations generating 100 million views and tens of millions in sales. Learn his proven eight-step framework for creating funny sales videos that entertain audiences into making immediate purchases, from marketing research and comedy writing to strategic testing and paid distribution. With barriers to entry at all-time lows but competition fiercer than ever, this comprehensive guide reveals why humor works, how to cast the right talent, and why testing 20+ video versions separates profitable campaigns from expensive failures

Discover the nine psychological triggers that transform first-time visitors into buyers, based on 15 years of rigorous buyer psychology research by Rishi Rawat. With 90% of website traffic being first-time visitors who convert at just 4%, understanding subconscious decision-making processes becomes critical. Learn practical implementation strategies including the "discovery rate" concept and personalisation tactics that achieved 50% conversion improvements, plus why you're actually competing against non-consumption rather than rival brands.

Most businesses start their advertising campaigns at step five instead of step one, immediately jumping to keywords and placements without real strategy. Jared Spiewak reveals how this fundamental mistake costs businesses millions—just like Uber's $100 million waste and P&G's $200 million unnecessary spend. Learn the buyer persona framework that transforms 1% conversion rates into 5-7%, discover why conversion tracking beyond purchases matters, and understand placement management strategies that can reduce wasted ad spend by 60-80% whilst maintaining performance.

Christmas 2020 demands a complete rethinking of content and marketing strategies. Four eCommerce experts share their insights: double down on existing content that's already ranking, start email marketing with a blank slate, implement hypothesis-driven A/B testing, flatten demand curves through early communication, and stop selling to start genuinely connecting with customers. Discover why email delivers 122% ROI and how to maximize five essential email types most businesses neglect.

Discover how behavioural psychology can transform your e-commerce website's performance. Padraig Walsh, a behavioural psychologist from Dublin, reveals why our unconscious brain drives most online purchasing decisions and how understanding System One versus System Two thinking changes everything about website design. Learn why familiar layouts outperform creative ones, how to reduce cognitive load, the power of asking questions rather than broadcasting, and why values-based businesses create deeper customer loyalty. Practical insights on implementing behavioural design principles that work with human psychology rather than against it.

Discover how to transform email marketing from scattered campaigns into strategic customer lifecycle marketing that optimises engagement. Kath Pay, with over 20 years of email marketing expertise, reveals the three pillars of customer experience email marketing, five essential email types most businesses neglect, and why strategy must drive tactics rather than the reverse. Learn how lifecycle marketing creates personalised journeys that deliver email marketing's proven 122% average ROI—four times higher than any other digital channel.

Growth hacking is dead—the term has become meaningless marketing jargon. Chris Raven reveals what actually drives business growth: holistic strategy across four pillars (Awareness, Acquisition, Conversion, Retention), ruthless prioritisation using ICE scoring (Impact, Confidence, Ease), and transparent execution through visual Kanban boards. Discover why most businesses drown in disconnected tactics, how to focus on what truly matters, and the framework that turns marketing chaos into measurable results for businesses from startups to multinationals.

Discover why traffic optimization is the most important skill for eCommerce growth, with insights from Chloe Thomas who reveals how three core marketing methods—SEO, search advertising, and email marketing—drive 75% of eCommerce traffic. Learn the granular approach to Google Ads that reduces costs whilst increasing conversions, why batch-and-blast email marketing no longer works, and practical steps to audit and improve your traffic sources. This comprehensive guide transforms traffic from a numbers game into a strategic advantage for sustainable business growth.