Conversion Optimisation

Campbell Paton reveals how mobile app commerce delivers 15x higher conversion rates than email marketing through push notifications that reach customers like family messages. StoreLab's platform transforms casual browsers into loyal customers, with brands seeing revenue increases from 52% to complete business transformations. Discover why abandoned cart recovery rates hit 60% through apps, how mobile banners capture first-time customers, and practical implementation strategies that work across industries from fashion to diving equipment.

Discover the unknown SEO and visual strategies that transformed a struggling pet portrait business into a search-ranking powerhouse. Eagan Heath reveals how strategic keyword research before business launch, combined with "stop the thumb" visual tactics, can revolutionise any eCommerce store. Learn his complete framework for mapping keywords to customer funnels, creating transformation imagery that converts, and turning past customers into content creation engines.

Most eCommerce brands are missing massive revenue opportunities in email and SMS marketing. Nikita Vakhrushev reveals why SMS capture rates jump from 2-3% to 7-8% with simple psychological techniques, how average order value determines SMS effectiveness, and why MMS messages generate double the revenue despite lower click rates. Discover the compliance frameworks, educational email strategies, and retention tactics that consistently generate 30-40% of total revenue for successful brands.

Discover why 95% of brand decisions happen unconsciously and how eCommerce brands can master the art of being distinctive rather than just different. Staeven Frey reveals the brand science methodology behind memorable customer connections, explaining how distinctive brand assets across five sensory categories create lasting recognition whilst maintaining category credibility. Learn the systematic approach Fortune 500 companies use to build brand authority pyramids and why traditional positioning strategies fail in our System 1 thinking world.

Anna Frapwell reveals how family and women's wear brands can master multi-channel marketing by understanding the unique psychology of distracted parent customers. Discover why focusing on three channels done exceptionally well beats spreading resources across ten platforms, the genius of targeting sleep-deprived parents at 2AM, and how creative volume builds brand familiarity through multiple touchpoints. Learn the foundation-first framework that prioritises website conversion before ad spend.

Ian Hammersley reveals why most e-commerce businesses remain stuck despite having beautiful websites and slick marketing. Through 20 years of analysing thousands of stores, he's identified the "shiny distractions" that prevent growth and developed frameworks for focusing on metrics that actually matter. Learn how one £20 million fashion brand wasted six months perfecting the wrong element, why "everything's in beta" should be your new mindset, and the mathematical realities that determine which businesses can scale to £10 million and beyond.

Most eCommerce websites fail because they're created without strategic planning and treated as one-time projects rather than ongoing sales optimisation tools. Diana Simpson reveals why the "build it and forget it" mentality kills conversions and shares her framework for creating websites that systematically guide visitors towards purchase decisions. Learn how strategic niching, hero section optimisation, and email integration transform underperforming sites into revenue-generating machines that build lasting customer relationships.

Most eCommerce brands use email marketing to shift slow-moving inventory, but Daniel Budai reveals this approach destroys deliverability and conversion rates. Instead, successful email campaigns should feature best-selling products that customers already want to buy. Combined with SMS integration and strategic customer account management, this approach transforms email from a clearance channel into a powerful conversion tool that builds lasting customer relationships.

Google's Chief Measurement Strategist Neil Hoyne reveals five marketing personas that sabotage eCommerce success, from the "bar persona" that rushes customers into immediate commitments to the perfectionist paralysed by imperfect attribution. His shocking revelation about one customer's 260-interaction journey to buy shoes demonstrates why traditional attribution is impossible, challenging marketers to focus on relationship building and ecosystem performance rather than perfect measurement. This framework helps eCommerce businesses identify their destructive marketing patterns and transform them into sustainable, customer-centric approaches.

Discover how Disney's legendary customer experience principles can transform your eCommerce business through four actionable strategies. Learn about "line attainment" for managing customer waiting periods, systematic touchpoint mapping for friction reduction, crystal-clear USP development, and treating every customer as a micro-influencer. Matt Edmundson and Sadaf Beynon share practical lessons from Vance Morris's Disney workshop that their team implemented with lasting results.

Email marketing can contribute 30-40% of eCommerce revenue when done properly, yet most businesses generate only 1-2% from what Laura Hanlon calls "sloppy flows." Discover the four critical email sequences that separate high-performing businesses from the rest, plus Facebook lead generation strategies that cost as little as 20p per lead. Learn why email marketing offers clear attribution advantages in today's complex digital landscape and how to build lists that actually convert into loyal customers.

Most eCommerce brands operate with just 5 brand assets when they need 30-50 to be truly memorable. Stæven Frey reveals the Brand Science™ framework that explains why customers forget most brands immediately after purchase. Discover how memory formation actually works, why distinctiveness beats being different, and the systematic approach for building brand assets that make customers think of you first when they're ready to buy.

Most Shopify store owners unknowingly sabotage their advertising ROI through poor page speed optimisation. William Belk reveals how redundant apps, blocking JavaScript, and bloated CSS create "offensively bad" performance that increases ad costs and destroys customer experience. Learn his systematic approach to eliminating performance vampires, the psychology behind fast-loading pages, and practical steps to boost your bottom line through speed optimisation.

Most businesses are treating Facebook ads like it's 2020, missing the fundamental shift where creative content now handles targeting. Marin Ištvanić, who spent £30 million on Facebook ads in 12 months, reveals why optimization for conversions, user-generated content strategies, and letting creative do the targeting are essential for maximising advertising efficiency in the post-iOS 14.5 landscape.

Most e-commerce websites treat every visitor identically, missing massive conversion opportunities. Eric Melchor reveals how micro engagements—small, helpful interactions that build trust gradually—can triple conversion rates without requiring technical expertise. Discover the no-code personalisation strategies that help small businesses compete with enterprise brands by creating meaningful connections through simple questions, geo-targeting, and conversational pop-ups that transform ordinary websites into irresistible sales platforms.

Tom Kulzer, AWeber's founder and CEO, reveals why "your emails are not special" yet email marketing still delivers £34 return per £1 invested. Discover the ENGAGE framework for building genuine customer relationships, upcoming innovations like in-email purchasing and dynamic content, and why treating email as two-way communication dramatically improves deliverability. Learn practical strategies from a 24-year email marketing veteran who's sent hundreds of billions of permission-based emails.

Discover how generative AI is transforming eCommerce content creation through the insights of Max Sinclair, former Amazon insider turned AI entrepreneur. Learn the difference between traditional and generative AI, explore practical applications you can implement today using ChatGPT, and understand why businesses that embrace AI-powered content creation gain significant competitive advantages. From infinite product photography to dynamic website generation, explore the revolutionary possibilities reshaping how online businesses create and personalise customer experiences.

Cart abandonment affects 70% of online shoppers, but most brands focus on recovery rather than prevention. Valon Xhafa reveals how AI can predict abandonment before it happens by understanding consumer psychology and the paradox of choice. His system analyses 250 behavioural data points to provide real-time interventions, whilst also predicting which products will be returned before purchase. This approach transforms cart abandonment from a recovery problem into a prevention opportunity.

Discover how AR marketing is revolutionising eCommerce by delivering 59% decreases in ad costs and 60+ second engagement rates compared to traditional 6-30 second video interactions. Rich Watson reveals how brands are using augmented reality to recreate brick-and-mortar shopping experiences digitally, from product visualisation to gamified customer engagement. Learn practical frameworks for implementation and why Meta's $10 billion investment creates unique opportunities for early adopters.

Discover how AI-powered product recommendations are becoming accessible to eCommerce businesses without Amazon's massive data advantages. Oliver Edholm from Depict AI reveals how combining image recognition and text analysis with limited user behaviour data delivers powerful results. Learn when AI makes sense for your business, how to avoid gimmicky solutions, and practical steps to implement intelligent product discovery that increases conversion rates and average order values without requiring millions of data points.

Discover how old-school direct marketing principles generate 5-7% conversion rates and £100 profit per order for Cody Bramlett's supplement empire. Learn the anatomy of long-form sales pages that build know-like-trust in single sittings, the "swipe and deploy" methodology for adapting successful tactics across industries, and practical steps for implementing direct marketing approaches whether you're launching new products or optimising existing eCommerce operations through affiliate partnerships and strategic funnel optimisation.

Most eCommerce brands track customer behaviour but still struggle with personalization. Gen Furukawa reveals how zero-party data—information customers willingly share—transforms generic marketing into personalized experiences that increase average order value and customer loyalty. Discover the quiz framework that successful brands use to capture preferences, simplify buying decisions, and create segmentation that actually drives revenue. Learn why only three out of ten brands execute personalization effectively and how to join the winners.

Discover why Google Ads increasingly outperform Facebook for eCommerce businesses following Apple's iOS changes. John Horn reveals his SEARCH framework for capturing high-intent buyers, explains how Google's first-party data advantages create reliable tracking, and shares the five critical mistakes that waste ad spend. Learn when to automate, how to conquer competitor searches, and why intent-based advertising delivers more consistent results than awareness campaigns for online stores.

Most eCommerce About pages bore visitors with self-absorbed company history, missing massive conversion opportunities. Reese Spykerman reveals how to transform your About page by leading with customers first, using the power of "you," and creating scannable designs that build trust. Discover why your most engaged visitors scroll to the bottom of About pages—and what call-to-action captures them. Stop talking about yourself and start making customers the hero of your brand story.

Discover the Facebook ad strategy delivering 8:1 returns for eCommerce businesses in the post-iOS privacy era. Meredith Kallaher reveals how to build warm audiences for 3-4 pence per video view, grow Instagram followers at £2 each, and structure conversion campaigns that actually convert. Learn the systematic testing approach that identifies winning audiences whilst competitors struggle with rising costs and declining performance in the new privacy landscape.

Instagram has officially opened its DM automation APIs for the first time, creating a massive opportunity for online businesses. Mike Yan from ManyChat reveals how automation delivers 50-80% conversion rates compared to typical landing page conversions of 10-20%. Learn why Instagram is becoming the most important social platform for commerce, how to build your first automation in 20 minutes, and why early adopters will capture extraordinary results before this strategy becomes commonplace. With Instagram projected to surpass Facebook in ad revenue by 2023, DM automation provides the conversion engine that transforms engagement into sales.

Discover why most agency relationships fail and how to achieve 10x returns on your investment. Chase Clymer reveals brutal truths about agency partnerships, from why "smart people are expensive" to the zero-to-one problem that trips up startups. Learn the specialist versus generalist framework, realistic budget expectations for £1M+ brands, and the communication strategies that separate successful partnerships from expensive disasters. This honest conversation provides the blueprint for maximising your agency investment whilst avoiding costly mistakes.

Discover why your ad creative has just six seconds to capture attention and drive clicks. Lauren Schwartz reveals the fundamental features-versus-benefits mistake that sabotages most ads, explains how TikTok trends are reshaping advertising strategy, and shares why treating ad creative as a competitive game delivers better results. Learn the stop-scroll formula that's working now, why static images sometimes outperform video, and how to optimise for the 80% who watch with sound off.

Discover how chatbot automation can reclaim hundreds of hours whilst driving eCommerce sales. Fara Rosenzweig reveals why successful businesses treat bots as revenue generators rather than just customer service tools, sharing the exact framework for creating conversations that feel human, not robotic. Learn how one scientist left her lab career to build a thriving agency powered by bots that work whilst she sleeps, and get a realistic implementation timeline requiring just 7-10 hours to transform your customer engagement.

Discover the nine psychological triggers that transform first-time visitors into buyers, based on 15 years of rigorous buyer psychology research by Rishi Rawat. With 90% of website traffic being first-time visitors who convert at just 4%, understanding subconscious decision-making processes becomes critical. Learn practical implementation strategies including the "discovery rate" concept and personalisation tactics that achieved 50% conversion improvements, plus why you're actually competing against non-consumption rather than rival brands.

Most businesses start their advertising campaigns at step five instead of step one, immediately jumping to keywords and placements without real strategy. Jared Spiewak reveals how this fundamental mistake costs businesses millions—just like Uber's $100 million waste and P&G's $200 million unnecessary spend. Learn the buyer persona framework that transforms 1% conversion rates into 5-7%, discover why conversion tracking beyond purchases matters, and understand placement management strategies that can reduce wasted ad spend by 60-80% whilst maintaining performance.

Discover why no one believes salespeople and how customer-centred storytelling converts browsers into buyers. Marcus Cauchi reveals the hierarchy of belief that governs purchasing decisions, explains why making customers the hero drives conversion, and shares his proven testimonial template that generates page-long responses. Learn which three types of customers to interview, how one fashion brand added £12 million in quarterly revenue by understanding customer stories, and why thinking as your customer—not about them—transforms marketing effectiveness.

Discover why your Shopify store attracts traffic but generates no sales, and learn the five essential fixes that convert visitors into customers. Elle McCann, a founding Shopify expert with seven years of experience, reveals the uncomfortable truths about product quality, customer targeting, and website design that most store owners miss. From embellishing product descriptions to choosing the right advertising platforms, these practical strategies transform struggling Shopify stores into profitable businesses

Discover why the UK's biggest eCommerce sites invest heavily in customer-generated content and how you can harness reviews, ratings, and customer images to boost conversions. Joanna Steele reveals strategies from her four years leading Argos's CGC programme, including the surprising truth that products with negative reviews convert better than products with no reviews, how to systematically collect reviews from customers, and why eight reviews is the magic number for SEO benefits. Learn the practical frameworks that helped Argos collect 1 million reviews annually and drove conversion uplifts of up to 51%.

Discover the six psychological triggers that drive every purchasing decision your customers make. Meyrick D'Souza reveals how reciprocity, scarcity, authority, consistency, liking, and consensus shape eCommerce success—and why understanding these weapons of influence provides lasting competitive advantage whilst tactics change constantly. Learn ethical applications that transform browsers into buyers through genuine persuasion rather than manipulation.

Most eCommerce businesses launch with hope but no roadmap. Matt Edmundson's Jersey Framework breaks down eCommerce success into six critical, sequential components: product curation, platform selection, conversion optimisation, strategic marketing, exceptional experiences, and customer retention. This proven system has grown multiple seven-figure operations and serves as both a building framework for new businesses and a diagnostic tool for existing ones.

Discover why less than 1% of customers leave website reviews despite loving products, and learn the proven strategies to transform review collection rates. Dan Henders from Beard and Bones faces the common challenge of strong Instagram engagement but weak website reviews. We explore the three barriers stopping review generation, the email marketing foundation for scaling review requests whilst maintaining personal touch, and practical implementation steps including the five-day review sequence and seven-day challenge that can triple or quadruple review rates without seeming spammy or impersonal.