Customer Retention

Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.

25 episodesCustomer Experience→Retention & Loyalty

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Can Old-School Direct Mail Beat Email Marketing in Ecommerce?

Can Old-School Direct Mail Beat Email Marketing in Ecommerce?

Daniel DunnfromPaperplanes

Dan argues the biggest prize in ecommerce since COVID isn't acquisition, it's getting a one-time buyer to a second purchase and beyond. He explains the 'nursery programme' problem, why mail is so effective at driving that all-important repeat order, and the Tesco Clubcard truth that one loyal, committed customer is worth thirteen who just trial your brand once. A strong listen for anyone trying to lift repeat-purchase rates.

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Drive eCommerce Growth with Data Analytics

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Master the fundamentals of retention analysis that form the foundation of the Growth Model Framework. Learn how to calculate realistic revenue projections from existing customers and identify opportunities to improve repeat purchase rates.

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Why Purpose Over Profit Actually Builds Sustainable Businesses

Why Purpose Over Profit Actually Builds Sustainable Businesses

George BryantfromMind of George

George discusses the fundamental shift from transactional to relational business models, explaining how trust-building and authentic connections create customer loyalty that Amazon's commodity approach cannot replicate. The episode covers building movements and ethical cults around shared belief systems.

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How Customer-Centric Strategies Can Transform Your Business

How Customer-Centric Strategies Can Transform Your Business

Laura RichardfromLevel 5 Strategy

Discover why negative emotions are three times more powerful than positive ones in customer experience. Laura explains how to build authentic relationships through feedback loops, stakeholder engagement, and consistent delivery on your brand promise to drive long-term loyalty.

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Redefining the Customer Experience with AI

Redefining the Customer Experience with AI

Fara RosenzweigfromZeals.ai

Content about retention strategies, reducing churn, and keeping customers engaged long-term. Discover how AI-powered customer experiences create emotional connections that transform one-time buyers into loyal customers through personalised service and proactive engagement across digital touchpoints.

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How AI Influencers Are Eroding Trust & What Really Works Instead

How AI Influencers Are Eroding Trust & What Really Works Instead

Luke YarntonfromThe Rave

The episode explores how turning customers into brand ambassadors creates deeper engagement and loyalty. Luke explains how making customers feel part of an inner circle through Slack channels, Discord communities, and regular founder updates transforms one-time buyers into long-term advocates.

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Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results

Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results

Matt EdmundsonfromAurion

Matt focuses heavily on retention strategies through VIP treatment and relationship building rather than just acquiring new customers. The episode covers how giving your best customers exclusive early access, special offers not available on the website, and personalised communication increases loyalty and lifetime value. He demonstrates how treating different customer segments appropriately strengthens long-term relationships and turns customers into brand advocates.

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Black Friday Part 1 - Create a Compelling Offer

Black Friday Part 1 - Create a Compelling Offer

Matt EdmundsonfromAurion

A significant portion focuses on rewarding loyal customers with best deals rather than chasing new ones, plus strategies like gift cards that bring customers back. These retention-focused tactics help build long-term relationships beyond single transactions.

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Fight Burnout and Pursue Your Passion

Fight Burnout and Pursue Your Passion

Nick RadcliffefromThe Christian Poster Company

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Related Topics

Business Growth → Business Models

Subscription Commerce

Develop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.

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Customer Experience → Personalisation & Targeting

Customer Segmentation

Develop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.

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Analytics & Intelligence → Revenue Optimisation

Revenue Analytics

Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.

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Marketing & Growth → SEO & Content

Content Marketing

Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.

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Marketing & Growth → Seasonal Campaigns

Black Friday/Cyber Monday

Maximise your biggest sales opportunity of the year with comprehensive Black Friday and Cyber Monday strategies that drive record-breaking revenue. Learn how to plan seasonal campaigns, coordinate marketing efforts, and optimise operations to handle increased traffic and sales volume. From early bird campaigns to post-holiday promotions, master the tactics that help ecommerce stores capture maximum value during peak shopping periods whilst building momentum for the entire holiday season.

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Marketing & Growth → Messaging & Automation

Email Automation

Build profitable email automation sequences that work 24/7. Learn abandoned cart recovery, welcome series, and advanced email workflows for eCommerce.

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