Customer Retention

Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.

21 episodesCustomer Experience→Retention & Loyalty

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Black Friday Part 2 - The Knowledge Trust Matrix for New Customer Success

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Matt EdmundsonfromAurion

This episode focuses extensively on retaining new customers by building relationships rather than extracting immediate profit. Matt explains how the Knowledge Trust Matrix framework helps move customers to the high-trust, high-knowledge quadrant where they become repeat buyers and advocates. The content covers post-purchase onboarding sequences, trust-building strategies, and creating customer experiences that encourage long-term loyalty rather than one-time transactions during Black Friday.

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The Future of Ecommerce Referrals

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Explore retention strategies that go beyond simple transactions to build genuine customer advocacy. Phil shares insights about lifestyle loyalty, behaviour-based rewards, and how brands can integrate into customers' daily lives through technology they already use and love.

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Using Customer Success Roadmaps and Strategic Alliances to Grow your Business

Using Customer Success Roadmaps and Strategic Alliances to Grow your Business

Scott OverbeckfromSeacoast Consulting Group

Learn how to maximise value from existing customers through strategic alliances and customer success roadmaps. Discover why retaining and expanding relationships with current customers is more profitable than constant new customer acquisition, and how to systematically identify additional revenue opportunities within your customer base.

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Ecommerce In Uncertain Times

Ecommerce In Uncertain Times

Raul GalerafromReferralCandy,

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How to Build a Customer Experience That Converts in eCommerce

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Tony ContefromBrave Agency

This episode emphasizes customer experience as the foundation for retention, with Tony noting that acquiring new customers costs 5-25x more than retaining existing ones. The discussion covers building repeat purchase patterns and sustainable growth through improved customer journeys.

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Mastering the Art of Subscription Commerce

Mastering the Art of Subscription Commerce

Matthew HolmanfromSubscription Doc

Master the art of keeping customers engaged long-term through strategic retention frameworks, lifecycle marketing, and value creation. Understand why abundance mindset beats scarcity tactics and how to make customer relationships more valuable over time.

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Drive eCommerce Growth with Data Analytics

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Master the fundamentals of retention analysis that form the foundation of the Growth Model Framework. Learn how to calculate realistic revenue projections from existing customers and identify opportunities to improve repeat purchase rates.

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Why Purpose Over Profit Actually Builds Sustainable Businesses

Why Purpose Over Profit Actually Builds Sustainable Businesses

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Related Topics

Business Growth → Business Models

Subscription Commerce

Develop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.

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Customer Experience → Personalisation & Targeting

Customer Segmentation

Develop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.

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Analytics & Intelligence → Revenue Optimisation

Revenue Analytics

Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.

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Marketing & Growth → SEO & Content

Content Marketing

Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.

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Marketing & Growth → Seasonal Campaigns

Black Friday/Cyber Monday

Maximise your biggest sales opportunity of the year with comprehensive Black Friday and Cyber Monday strategies that drive record-breaking revenue. Learn how to plan seasonal campaigns, coordinate marketing efforts, and optimise operations to handle increased traffic and sales volume. From early bird campaigns to post-holiday promotions, master the tactics that help ecommerce stores capture maximum value during peak shopping periods whilst building momentum for the entire holiday season.

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Marketing & Growth → Messaging & Automation

Email Automation

Build profitable email automation sequences that work 24/7. Learn abandoned cart recovery, welcome series, and advanced email workflows for eCommerce.

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