Data Strategy

Develop comprehensive data management approaches that maximise the value of customer information whilst ensuring privacy compliance and building competitive advantage through data assets. Learn data collection strategies, governance frameworks, and analytics implementation that support business objectives whilst maintaining customer trust. From first-party data development to advanced analytics deployment, master data strategy that drives insights whilst protecting privacy.

1 episodeAnalytics & Intelligence→Data Management

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Can Old-School Direct Mail Beat Email Marketing in Ecommerce?

Can Old-School Direct Mail Beat Email Marketing in Ecommerce?

Daniel DunnfromPaperplanes

Everything Dan talks about hangs off first-party data, the customers you own who bought directly on your store rather than through Amazon or Etsy. He defines exactly what first-party data is, why it becomes your most valuable asset as you grow, and how to actually work it across channels instead of leaving it sitting idle. Drawing on his years inside Tesco Clubcard data strategy, he makes the case that your own customer data is worth protecting and using properly.

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