Loyalty Programmes

In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Phil Carr from Upzelo to explore innovative strategies in ecommerce, focusing on referrals and customer retention. Phil shares insights from his journey, including his experience with MyPT Hub and the development of Upzelo, a platform designed to enhance customer loyalty and referrals through cutting-edge technology. The discussion delves into the use of wallet passes for seamless referrals, the importance of user experience, and the potential of integrating lifestyle and environmental factors into loyalty programs. Phil also highlights the evolving landscape of ecommerce, where traditional referral methods are being reimagined to create more engaging and effective customer interactions.

Most retailers struggle with omnichannel basics whilst chasing AI buzzwords, missing opportunities to unify customer data and create seamless experiences. Vikram Saxena reveals how BetterCommerce's API-first approach helped Fragrance Shop achieve 28% growth through store-as-fulfilment capabilities and innovative membership models that generate recurring revenue across all channels.

Discover what separates multimillion-dollar eCommerce brands from those stuck in hustle mode. Nirav Sheth reveals why successful brands focus on 1-2 channels instead of diversifying early, how they build strategic teams beyond pure hustle, and the retention insights that transform acquisition. Learn the systematic approach behind brands like Athletic Greens and Rothy's that achieved explosive growth through strategic focus rather than scattered efforts.

Chris George reveals why modern consumers prefer "usership over ownership" and how subscription models deliver the convenience today's customers crave. Drawing from his experience building Gentleman's Box and creating Sub Summit, Chris explains how subscriptions help eCommerce brands compete with Amazon through relationship-building rather than price competition. Discover why subscription-only models outperform traditional eCommerce and learn the exclusivity strategies that create waiting lists instead of churn.

Most eCommerce brands accept 5-10% customer retention as normal while Brandon Amoroso consistently delivers 90% open rates through systematic retention marketing. His framework moves beyond basic email campaigns to create personalised, data-driven experiences using advanced segmentation, transactional email optimisation, and strategic SMS implementation. Learn the documentation systems, customer journey mapping, and implementation roadmap that transforms one-time buyers into loyal advocates without relying on expensive acquisition channels.

Discover why email flows consistently outperform campaigns and how to systematically increase customer lifetime value without constant discounting. Daniel Budai, founder of seven-figure agency Budai Media, reveals the metrics that actually matter for retention, creative alternatives to discount dependency, and the exact email flows that transform one-time buyers into loyal customers. Learn practical strategies for segmentation, the design versus copy debate, and why retention marketing delivers higher returns than acquisition for eCommerce businesses of all sizes.

Discover how referral marketing can add 2-10% to your bottom line without additional advertising spend. Raul Galera from Referral Candy reveals the five essential elements of successful referral programmes, why referred friends should receive bigger rewards than advocates, and how to avoid common pitfalls like coupon site fraud. Learn the exact framework that's helping eCommerce brands turn satisfied customers into sales people, generating higher-quality customers who spend more and stay longer than those acquired through traditional advertising.

Discover why most eCommerce businesses focus on marketing before establishing proper foundations—and how this costs them growth. Tony Guarnaccia's Results Loop reveals the six interconnected factors that drive sustainable profit growth: Markets, Offerings, Value, New Buyers, Size, and Loyalty. Learn why loyalty (not marketing) should be your starting point for established businesses, and how small steps compound into remarkable results when applied in the correct sequence.

Discover the six psychological triggers that drive every purchasing decision your customers make. Meyrick D'Souza reveals how reciprocity, scarcity, authority, consistency, liking, and consensus shape eCommerce success—and why understanding these weapons of influence provides lasting competitive advantage whilst tactics change constantly. Learn ethical applications that transform browsers into buyers through genuine persuasion rather than manipulation.