Loyalty Programmes

In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Phil Carr from Upzelo to explore innovative strategies in ecommerce, focusing on referrals and customer retention. Phil shares insights from his journey, including his experience with MyPT Hub and the development of Upzelo, a platform designed to enhance customer loyalty and referrals through cutting-edge technology. The discussion delves into the use of wallet passes for seamless referrals, the importance of user experience, and the potential of integrating lifestyle and environmental factors into loyalty programs. Phil also highlights the evolving landscape of ecommerce, where traditional referral methods are being reimagined to create more engaging and effective customer interactions.

Most retailers struggle with omnichannel basics whilst chasing AI buzzwords, missing opportunities to unify customer data and create seamless experiences. Vikram Saxena reveals how BetterCommerce's API-first approach helped Fragrance Shop achieve 28% growth through store-as-fulfilment capabilities and innovative membership models that generate recurring revenue across all channels.

Discover what separates multimillion-dollar eCommerce brands from those stuck in hustle mode. Nirav Sheth reveals why successful brands focus on 1-2 channels instead of diversifying early, how they build strategic teams beyond pure hustle, and the retention insights that transform acquisition. Learn the systematic approach behind brands like Athletic Greens and Rothy's that achieved explosive growth through strategic focus rather than scattered efforts.

Chris George reveals why modern consumers prefer "usership over ownership" and how subscription models deliver the convenience today's customers crave. Drawing from his experience building Gentleman's Box and creating Sub Summit, Chris explains how subscriptions help eCommerce brands compete with Amazon through relationship-building rather than price competition. Discover why subscription-only models outperform traditional eCommerce and learn the exclusivity strategies that create waiting lists instead of churn.

Most eCommerce brands accept 5-10% customer retention as normal while Brandon Amoroso consistently delivers 90% open rates through systematic retention marketing. His framework moves beyond basic email campaigns to create personalised, data-driven experiences using advanced segmentation, transactional email optimisation, and strategic SMS implementation. Learn the documentation systems, customer journey mapping, and implementation roadmap that transforms one-time buyers into loyal advocates without relying on expensive acquisition channels.