Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Jordan explains the shift from traditional influencer marketing to creator-driven commerce, where creators act as commission-based salespeople rather than brand ambassadors, fundamentally changing how products are promoted and sold online
This episode is a masterclass in influencer strategy, covering how to identify the right influencers, shift from celebrity to micro-influencer approaches, and build authentic partnerships. William explains the 'passion promoters' concept and why content quality now trumps follower count.
The episode covers Amazon's new Creator Connections program in detail, explaining how brands can leverage influencers and affiliates to drive sales velocity and generate user-generated content that converts better than studio productions.
Discover how podcast advertising leverages influencer psychology, with hosts creating personal connections that drive higher conversion rates than traditional banner advertisements through third-party validation.
Luke Yarnton shares game-changing insights on building authentic influencer programmes, revealing that the average brand has 200-250 potential influencers per 10,000 customers. His most surprising finding? Offering partial refunds instead of payments for content creation increases response rates from 3-5% to over 50%, completely transforming how brands can activate their customer advocates.
Jay Neyer reveals how micro-influencers and influencer whitelisting create a triple-win strategy that lowers acquisition costs, improves conversion rates, and scales eCommerce brands from six to eight figures. The episode covers the shift from hyper-targeted to broad advertising, the neuroscience behind influencer effectiveness, and practical implementation strategies including dedicated landing pages and partnership structures.
In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Farzad Rashidi from Respona to explore innovative strategies for leveraging AI in search optimisation. The discussion centres on how businesses can effectively utilise AI tools like ChatGPT to enhance product visibility and recommendations. Farzad shares insights into the evolving landscape of AI-driven search, emphasising the importance of frequency and credibility in online mentions. He introduces practical strategies, such as the Listicle and Product Review approaches, to boost organic traffic and mentions across various platforms. The conversation also highlights the significance of balancing content creation with promotion, advocating for a strategic shift towards more targeted outreach efforts. This episode is a treasure trove of actionable advice for ecommerce brands looking to adapt and thrive in the AI era.
Discover how TikTok Shops is revolutionising influencer marketing through performance-based partnerships that align creator and brand incentives. Jordan West reveals why traditional £1,000 influencer posts are failing brands and how TikTok's transparent, commission-based model is creating the "most revolutionary thing to come to eCommerce since Amazon." Learn the reverse funnel strategy that turns TikTok success into multi-platform creative assets.
The future of e-commerce lies in creators becoming personalised storefronts rather than promotional partners. Vinod Varma reveals how successful brands build community-driven creator relationships instead of transactional campaigns, using systematic approaches that prioritise authenticity over follower counts. Discover the framework that's generating 387% ROAS through gifted campaigns and why micro-creators with 3,500 followers are outperforming mega-influencers for billion-dollar brands.
Personal brand equity determines business opportunities more than most eCommerce founders realise. Ian Moyse reveals seven strategic steps for building powerful personal brands without living on social media—from scientifically testing profile photographs to leveraging £5 freelancers for professional content. Discover how authentic relationship building, strategic platform selection, and consistent micro-efforts compound into global recognition, speaking opportunities, and business advantages competitors cannot replicate. Your personal brand exists whether you manage it or not—these steps ensure you're building equity strategically.
Discover how Sam Morgan built Paria from a simple frustration into a thriving cycling lifestyle brand. Learn his framework for creating stable revenue streams through custom kit, building authentic micro-influencer networks that cost pennies compared to traditional marketing, and navigating platform choices as you scale. From saying yes to unexpected opportunities to managing cash flow in seasonal markets, Sam shares hard-won lessons from five years of building a niche clothing brand online without deep pockets.
