Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Jordan explains the shift from traditional influencer marketing to creator-driven commerce, where creators act as commission-based salespeople rather than brand ambassadors, fundamentally changing how products are promoted and sold online
This episode provides a comprehensive guide to influencer marketing strategy, covering how to identify the right influencers (nano vs macro), build authentic relationships, and create sustainable ambassador programmes. Luke shares data showing nano-influencers consistently outperform celebrities and provides a step-by-step framework for activating customer influencers.
This episode is a masterclass in influencer strategy, covering how to identify the right influencers, shift from celebrity to micro-influencer approaches, and build authentic partnerships. William explains the 'passion promoters' concept and why content quality now trumps follower count.
This episode provides extensive coverage of influencer whitelisting strategies, explaining how to find, recruit, and work with micro-influencers (1,000-2,000 followers) to achieve better advertising performance. Jay shares specific tactics for creating win-win partnerships and scaling brands through influencer collaboration.
Discover how TikTok Shops is revolutionising influencer partnerships through performance-based models that align creator and brand incentives. Learn Jordan's approach to identifying revenue-generating influencers and building sustainable creator relationships that deliver measurable results rather than just awareness.
Learn how to develop comprehensive influencer marketing strategies that prioritise community building over transactional relationships. Discover systematic approaches for finding, vetting, and nurturing creator partnerships that generate sustainable growth and authentic brand advocacy.
Explore the evolution from brand partnerships to brand ownership in the creator economy. Discover why only 2% of creators make a living from content, the limitations of relying on sponsorships and affiliate deals, and how to build your own brand for greater control, authenticity, and earning potential. Learn when partnerships make sense versus when to build owned assets.
Learn how to identify influencers who genuinely use and love your products rather than chasing follower counts. David explains Carro's data-driven approach to discovering authentic brand-influencer matches, why less than 1% of influencers currently own customer relationships, and how to build partnerships based on genuine interest rather than paid endorsements. Discover the framework Meta highlighted as a success story and why authentic relationships transform response rates and content quality.
This episode is the ultimate masterclass in influencer strategy, covering everything from defining micro-influencers (5K-150K followers) to building long-term partnerships through the seeding approach. Cody details how to identify the right influencers based on customer personas, engagement rates, and brand alignment, making this essential listening for anyone developing their influencer programme.
This episode provides a comprehensive guide to micro-influencer strategy, covering how to identify the right influencers (10K-100K followers on Instagram), negotiate pricing, verify audience demographics, and build long-term partnerships. David explains the strategic differences between micro and celebrity influencers, emphasizing direct creator relationships over agency representation.
Ian reveals his proven framework for building genuine relationships with industry influencers without being pushy or salesy. Users will learn how to identify relevant influencers in their sector, engage authentically through thoughtful commentary that demonstrates expertise, and gradually build rapport that earns the right to ask for content shares or introductions. The episode demonstrates why slow relationship building compounds into opportunities that immediate asks cannot achieve, including how Ian has built relationships with bestselling authors and global thought leaders who now voluntarily share his content with their audiences.
This episode deeply explores Sam's micro-influencer strategy, including how he finds riders with 1,000+ followers who embody the brand aesthetic, exchanges kit for authentic content, and builds genuine relationships without contracts. He demonstrates how to create a sustainable influencer network that costs a fraction of traditional advertising.
The episode covers Amazon's new Creator Connections program in detail, explaining how brands can leverage influencers and affiliates to drive sales velocity and generate user-generated content that converts better than studio productions.
Understand why website mentions deliver better ROI than social influencer marketing, providing evergreen visibility compared to short-lived social media posts.
Discover how podcast advertising leverages influencer psychology, with hosts creating personal connections that drive higher conversion rates than traditional banner advertisements through third-party validation.
The episode details a comprehensive influencer strategy based on Seth Godin's 'sneezers' concept - finding industry leaders whose audiences match your ideal customers. Lauren shares her own successful outreach methodology, emphasizing personalized, value-focused approaches rather than generic pitching.
Comprehensive framework for influencer partnerships grounded in authority and liking psychological principles. Users discover why influencer marketing works through authority transfer (borrowing established credibility for emerging brands) and liking mechanisms (similarity, compliments, cooperation toward shared outcomes). The content covers authentic relationship building through reciprocity—giving value before asking for coverage, engaging genuinely with content, providing meaningful feedback—rather than transactional outreach. Includes guidance on selecting influencers whose values align with brand values (enhancing liking through similarity), identifying authorities within specific niches rather than seeking broad reach, and structuring partnerships as collaborative efforts toward shared outcomes. The discussion extends to making influencers famous through recognition, understanding how their audiences apply consensus principles when evaluating recommendations, and measuring effectiveness through consistency metrics (how engaged audiences follow through on influencer suggestions).
This episode explores how to leverage LinkedIn Events for lead generation and relationship building, drawing parallels to influencer marketing by focusing on authority-building through educational content and network effects. Patrick demonstrates how hosting events positions you as a thought leader while creating viral momentum through network connections—similar to influencer collaboration strategies but within a B2B context.
Simon Driscoll shares practical tactics for independent brands, including redirecting Facebook ad budget to influencer gifting when political spending drives costs up during election periods. Users learn how to build awareness through trusted voices, tactical budget flexibility, and maximizing ROI through strategic channel selection during peak season when traditional advertising becomes prohibitively expensive.
