Mastering the Art of Subscription Commerce
In this episode of the E Commerce Podcast, host Matt Edmundson engages in a discussion with Matthew Holman, also known as the Subscription Doc, about the intricacies of subscription commerce. The conversation gets into the strategies and innovations that can enhance subscription models, particularly for direct-to-consumer (D2C) brands. Matthew shares his journey into the subscription space, highlighting the importance of understanding customer needs and personalising offers to improve retention and growth. The episode also touches on the evolving landscape of subscription services and the potential for future advancements in technology and consumer engagement.