Marry Your Business to a Strategy and the Money Will Follow
Most eCommerce businesses chase revenue targets that inspire nobody and create no competitive advantage. Mike Jones, organizational psychologist and former British Army officer, reveals why strategy is about choices, not forecasts. Discover the fundamental question every founder must answer, why clear purpose beats profit doubling, how mission command creates genuine empowerment, and why culture doesn't actually eat strategy for breakfast. Learn to develop strategy that fits on five pages, aligns your entire organization, and creates sustainable competitive advantage in crowded markets


