Succeed on Amazon's marketplace with optimised listings, strategic advertising, and effective inventory management that drives sales whilst maintaining profitability. Learn Amazon SEO techniques, PPC campaign optimisation, and seller performance strategies that improve rankings whilst competing effectively. From product listings to customer service, master the Amazon-specific tactics that build successful marketplace businesses whilst maintaining brand integrity.
Will HairefromBellaVix
This episode provides comprehensive insights into Amazon marketplace selling strategies, covering everything from the 50% margin rule to threshold-based tactics for different revenue levels. Will Haire shares specific tactics for brands at different stages of Amazon growth.
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David BalanfromSelluna
David Balan walks through how to win on Amazon in 2026, with Selluna's three-pillar framework of traffic, clicks and conversion. He explains how to align with what Amazon's algorithm actually wants, target 80+ keywords per listing with top terms appearing 35-40 times, and use Premium A+ Content and the brand story section most sellers ignore. Real numbers from listings his team manages, including 30-day indexing windows and how compounding click-through gains turn a mid-tier listing into a category leader over 12-24 months.
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Jorrit SteinzfromChannelEngine
Amazon features prominently, from 1P vendor to 3P seller shifts and the $20M threshold, to 600M products and competitive landscape, plus rising fees and diversification needs.
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Leo RodriguezfromRiver Plate, Inc.
The Amazon ecosystem fee stack, its own parcel freight operation, and the case for diversifying channels for control and predictability.
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Andrew DeramofromSellTru
Amazon is the baseline Andrew measures everything against — seven years selling on it, how it has changed since COVID, why it's more competitive and higher-trust than Walmart, and where it may be heading with an AWS/AI pivot.
Listen to EpisodeNavigate cross-border shipping complexities with strategies that ensure reliable international delivery whilst managing customs, duties, and regulatory requirements effectively. Learn international shipping documentation, customs clearance processes, and global logistics coordination that expands market reach whilst maintaining service quality. From duty calculation to restricted items management, master international logistics that support global growth whilst avoiding compliance issues.
Develop strategic shipping approaches that balance cost, speed, and reliability whilst meeting customer expectations and maintaining profitability. Learn carrier selection, rate negotiation, and shipping zone optimisation strategies that reduce costs whilst improving delivery performance. From local delivery to international shipping, discover how to create shipping strategies that support customer satisfaction whilst controlling operational expenses.
Build reliable supplier relationships and robust supply chains that ensure product quality whilst maintaining competitive pricing and delivery reliability. Learn vendor evaluation, contract negotiation, and supply chain risk management strategies that protect your business whilst supporting growth objectives. From single sourcing to diversified supply networks, discover how to build supply relationships that provide stability whilst enabling competitive advantage.
Master inventory control systems that balance stock availability with cash flow whilst avoiding stockouts and overstock situations that hurt profitability. Learn demand forecasting, reorder point calculation, and inventory optimisation strategies that ensure product availability whilst minimising carrying costs. From ABC analysis to just-in-time ordering, discover inventory management techniques that support growth whilst maintaining healthy cash flow and customer satisfaction.
Expand your reach across multiple online marketplaces whilst managing inventory, pricing, and brand consistency effectively across all channels. Learn marketplace selection, channel management, and integration strategies that maximise opportunities whilst avoiding conflicts and operational complexity. From eBay to Etsy, discover how to build multi-marketplace presence that drives growth whilst maintaining operational efficiency.
Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.