Product Page Optimisation

Sean Stone reveals why successful Shopify strategies often fail on Amazon, where 20% conversion rates are expected versus Shopify's 3%. Through his PAIR framework (Promotions, Advertising, Inventory, Rankability) and conversion rate benchmarking tools, sellers can identify "rankable" products and systematically climb organic rankings by treating Amazon as a competitive marketplace rather than another sales channel.

Millie Flemington-Clare shares her Dragons' Den journey and the reality of building Human Beauty, an accessible makeup brand for people with disabilities. The episode reveals valuable lessons about customer service challenges, managing rapid growth, and building a mission-driven brand in the competitive beauty industry.

Most e-commerce brands invest heavily in websites and marketing whilst neglecting product photography – the one element that actually drives sales. Siddharth Sinha reveals how modern shoppers make decisions based purely on images, with mobile users rarely reading descriptions. Learn why context-aware visual content beats traditional product shots and how AI enables brands to create compelling imagery without breaking budgets, preparing for a future where websites show personalised product contexts to each visitor.

Discover how to create professional eCommerce content that drives conversions without Hollywood budgets. Ilene Richardson reveals her Content Maturity Framework that's delivered 20%+ conversion lifts, practical studio alternatives for any budget, and the strategic approach to product content that builds consumer confidence and reduces returns whilst maintaining brand consistency across all digital touchpoints.

Discover how Focus Funnels' Taylor Frame uses hero product identification and focused acquisition funnels to scale eCommerce brands to six figures. Learn the systematic approach that's generated over £300 million in ad spend, from identifying your hero product through sales data analysis to building long-scroll landing pages that answer customer questions before they're asked. This data-driven strategy helps brands stop overcomplicating their marketing and focus on what actually converts cold traffic into profitable customers.

Most eCommerce websites fail because they're created without strategic planning and treated as one-time projects rather than ongoing sales optimisation tools. Diana Simpson reveals why the "build it and forget it" mentality kills conversions and shares her framework for creating websites that systematically guide visitors towards purchase decisions. Learn how strategic niching, hero section optimisation, and email integration transform underperforming sites into revenue-generating machines that build lasting customer relationships.

Most retailers implementing AI are unknowingly destroying their businesses through "people who like this also like this" recommendations that drive customers to bestsellers whilst killing long-tail inventory. Alan Gormley from Shopbox AI reveals how proper retail AI creates unique stores for each customer, transforming generic browsing into personalised shopping experiences that increase engagement, margins, and competitive differentiation without requiring platform overhauls.

Can perceived value really transform a £16 knife into a £224 bestseller? Norm Farrar reveals the framework behind his most dramatic eCommerce transformations, including how repositioning toenail fungus remover as a beauty product generated £124,000 monthly sales. Discover the systematic approach to customer experience design that commands premium prices without changing the underlying product—proving perceived value isn't American hype, it's profitable psychology.

Discover how AI-powered product recommendations are becoming accessible to eCommerce businesses without Amazon's massive data advantages. Oliver Edholm from Depict AI reveals how combining image recognition and text analysis with limited user behaviour data delivers powerful results. Learn when AI makes sense for your business, how to avoid gimmicky solutions, and practical steps to implement intelligent product discovery that increases conversion rates and average order values without requiring millions of data points.

What's it like being your customer? Adam Pearce from Blend Commerce has worked with over 500 Shopify retailers to answer this question, revealing that most brands focus on conversion rates whilst ignoring customer lifetime value. Discover why discount pop-ups attract the wrong customers, how quizzes capture rich data whilst providing value, why your search feature matters more than your homepage, and how phone calls deliver insights analytics never will. Transform every touchpoint—from first visit to final purchase—into experiences that build loyalty rather than just conversions.

Discover why Amazon's best-selling products are actually the worst ones to sell and learn Tim Jordan's systematic approach to finding winning products before they become saturated markets. Through keyword research instead of sales volume analysis, trade show intelligence gathering, and his unique Marfan Syndrome diagnostic framework, Tim reveals how to identify high-demand products with minimal competition. Learn where to find product inspiration, which software tools matter, and how to collect evidence that builds confidence in product selection decisions

Discover why "best practices" might be killing your conversion rates and how systematic experimentation beats guesswork every time. AJ Davis, former Google Optimize lead researcher and Experiment Zone founder, reveals the Batman utility belt approach to conversion optimization—combining analytics, usability testing, and A/B testing to drive consistent improvements. Learn why free shipping banners sometimes decrease conversions, how five-person usability studies surface 80% of problems, and why building a culture of experimentation creates the multiplication effect that transforms traffic into revenue.

Most eCommerce About pages bore visitors with self-absorbed company history, missing massive conversion opportunities. Reese Spykerman reveals how to transform your About page by leading with customers first, using the power of "you," and creating scannable designs that build trust. Discover why your most engaged visitors scroll to the bottom of About pages—and what call-to-action captures them. Stop talking about yourself and start making customers the hero of your brand story.

Discover the nine psychological triggers that transform first-time visitors into buyers, based on 15 years of rigorous buyer psychology research by Rishi Rawat. With 90% of website traffic being first-time visitors who convert at just 4%, understanding subconscious decision-making processes becomes critical. Learn practical implementation strategies including the "discovery rate" concept and personalisation tactics that achieved 50% conversion improvements, plus why you're actually competing against non-consumption rather than rival brands.

Discover how behavioural psychology can transform your e-commerce website's performance. Padraig Walsh, a behavioural psychologist from Dublin, reveals why our unconscious brain drives most online purchasing decisions and how understanding System One versus System Two thinking changes everything about website design. Learn why familiar layouts outperform creative ones, how to reduce cognitive load, the power of asking questions rather than broadcasting, and why values-based businesses create deeper customer loyalty. Practical insights on implementing behavioural design principles that work with human psychology rather than against it.

Discover why your Shopify store attracts traffic but generates no sales, and learn the five essential fixes that convert visitors into customers. Elle McCann, a founding Shopify expert with seven years of experience, reveals the uncomfortable truths about product quality, customer targeting, and website design that most store owners miss. From embellishing product descriptions to choosing the right advertising platforms, these practical strategies transform struggling Shopify stores into profitable businesses

Most eCommerce content marketing fails not from lack of creativity but from missing strategy. Discover the four-step framework that transforms content from scattered efforts into systematic growth: define clear strategy, create genuinely valuable content, commit to consistent schedules, and deliberately distribute across channels. Learn why consistency trumps perfection and how one piece of cornerstone content can multiply across platforms without multiplying workload

Getting traffic but no sales is the most common problem for new eCommerce entrepreneurs. Using the Jersey Framework—a systematic diagnostic approach covering product selection, website build, conversion experience, marketing, and post-purchase experience—you can identify exactly where your funnel is breaking down. Most often, the problem starts with wrong product selection, followed by unprofessional website design and poor conversion optimisation. The solution requires brutal honesty about your business's weaknesses and systematic fixes rather than hoping for magic tactics.

Discover why product research makes the difference between warehouse stock gathering dust and six-figure sales. Matt Edmundson shares his contrasting experiences with sunglasses (failure) and beauty products (success), revealing the four-step research framework that transforms product selection from guesswork into strategy. Learn how proper research—examining competitors, analysing numbers, qualifying products, and planning presentation—enables confident business decisions and sustainable eCommerce growth