Maximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.
Skip WilsonfromDRAFT Media Partners
Learn Skip Wilson's systematic approach to diagnosing and fixing broken advertising campaigns using his conversion equation framework. Discover how to transform underperforming ads from 1X to 5X ROAS through mathematical precision and strategic problem-solving.
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Amelia CoomberfromPodscribe
Explore how UGC-style creative outperforms expensive commercial production on connected TV, and why vertical phone videos achieve higher engagement than polished advertisements.
Listen to EpisodeUnderstand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.
Recover lost sales and maximise conversion opportunities with sophisticated retargeting campaigns that re-engage interested prospects across multiple touchpoints. Learn how to implement tracking pixels, create custom audiences, and develop retargeting sequences that guide prospects back to complete their purchases. Master cross-platform retargeting strategies, creative approaches, and optimisation techniques that turn window shoppers into customers whilst reducing customer acquisition costs.
Track customer actions and conversions accurately across all channels to understand campaign effectiveness whilst optimising marketing spend and improving ROI measurement. Learn multi-channel tracking setup, attribution configuration, and conversion optimisation strategies that provide clear performance insights whilst supporting budget allocation decisions. From ecommerce tracking to offline conversion imports, discover conversion tracking that guides marketing investment whilst improving campaign performance.
Develop deep customer understanding through advanced analytics that reveal lifetime value patterns whilst identifying opportunities for personalisation and retention improvement. Learn customer segmentation, CLV calculation, and predictive analytics implementation that enhances customer relationships whilst improving business performance. From RFM analysis to churn prediction, master customer intelligence that drives loyalty whilst increasing profitability.